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  • Zhang Linghe Jadi Wajah Kempen Jualan “Taobao Global Double 11”

    KUALA LUMPUR, 14 Oktober 2026 — Taobao Tmall World (Taobao) memperkukuh kempen jualan global Double 11 menerusi kerjasama strategik bersama pelakon popular China, Zhang Linghe, yang diumumkan melalui pelancaran filem jenama terbaharu di platform digital utama seluruh dunia pada 14 Oktober. Kerjasama ini bertujuan mengajak pengguna merentasi pelbagai pasaran, termasuk Malaysia, meneroka pengalaman membeli-belah yang lebih menarik melalui aplikasi Taobao, selain menikmati pelbagai ganjaran eksklusif sempena kempen jualan tahunan berkenaan.

    Pelancaran kempen itu turut disokong oleh aktiviti pengiklanan luar di lokasi ikonik di Hong Kong, Kuala Lumpur, Bangkok dan Singapura. Antara tarikan yang diperkenalkan termasuk papan iklan video dan cetakan berskala besar, kereta api transit bertema khas serta paparan tiga dimensi (3D) tanpa memerlukan cermin mata khas. Inisiatif tersebut bertujuan meningkatkan keterlihatan jenama Taobao dan membawa pengalaman membeli-belah digital lebih dekat kepada pengguna di pasaran antarabangsa.

    Populariti Zhang Linghe yang semakin meningkat susulan perkembangan drama China di peringkat antarabangsa turut menjadi antara faktor utama pemilihannya sebagai rakan kempen. Daya tarikan pelakon itu, khususnya dalam kalangan peminat di Asia Tenggara seperti Malaysia dan Thailand, dilihat selari dengan identiti Taobao yang menggalakkan pengguna meneroka pelbagai pilihan produk, gaya hidup dan minat peribadi.

    Menerusi kerjasama ini, Taobao memperkenalkan enam pengalaman membeli-belah yang dipertingkatkan, iaitu Kualiti, Cita Rasa, Gaya Hidup, Trendi, Pintar dan Kejutan. Inisiatif tersebut menekankan kepelbagaian produk berkualiti, pilihan reka bentuk yang menarik, kesesuaian dengan pelbagai gaya hidup, penemuan trend terkini, kemudahan untuk kehidupan seharian serta peluang menemukan barangan unik yang mungkin tidak dijangka oleh pengguna.

    Menurut Zhang Linghe, meneroka pengalaman baharu dan meluangkan masa untuk minat peribadi mampu membuka peluang serta memberikan inspirasi dalam kehidupan. Beliau turut menyatakan bahawa aplikasi Taobao membolehkan pengguna mencari produk yang memenuhi cita rasa masing-masing, di samping menemukan pilihan baharu yang dapat mencetuskan idea dan inspirasi dalam rutin harian. Beliau menyifatkan kerjasama itu sebagai peluang untuk mengajak lebih ramai pengguna meneroka kepelbagaian yang ditawarkan platform berkenaan.

    Filem jenama terbaharu Taobao menggambarkan pengalaman penerokaan tanpa batas menerusi gabungan visual kreatif dan teknologi kamera robotik kawalan gerakan (MOCO). Bermula dengan satu sentuhan pada ikon aplikasi Taobao, penonton dibawa menyelami dunia yang dipenuhi pelbagai produk dan kemungkinan. Filem tersebut turut menampilkan sisi berbeza personaliti Zhang Linghe, sekali gus menggalakkan pengguna meneroka minat serta gaya hidup mereka sendiri melalui platform berkenaan.

    Selain pelancaran filem jenama, Taobao turut menganjurkan kempen “Daily Treasure Hunt” dari 14 Oktober hingga 13 November untuk pengguna di Hong Kong, China; Taiwan, China; Malaysia; Singapura; dan Thailand. Menerusi kempen ini, pengguna boleh mengumpul mata ganjaran yang dikenali sebagai “Ling Points” dengan melaksanakan aktiviti harian seperti melayari aplikasi, meneroka produk, membuat pembelian dan menjemput rakan untuk menyertai kempen.

    Penyertaan serta daftar masuk yang berjaya turut memberikan akses secara berperingkat kepada lapan video eksklusif di sebalik tabir bersama Zhang Linghe. Mata ganjaran yang dikumpulkan boleh ditebus dengan pelbagai hadiah, termasuk sampul wang digital Taobao, tema aplikasi, pelekat digital, kertas dinding telefon bimbit dan ucapan rakaman khas daripada pelakon tersebut. Peserta yang menduduki kedudukan tertinggi dalam carta penyertaan juga berpeluang memenangi hadiah bertandatangan serta barangan edisi terhad bertemakan Zhang Linghe.

    Kempen Double 11 itu turut diserikan dengan sesi siaran langsung eksklusif menerusi aplikasi Taobao, yang membolehkan Zhang Linghe berinteraksi secara langsung dengan peminat dari 11 pasaran. Maklumat lanjut mengenai jadual dan kaedah penyertaan akan diumumkan melalui akaun Instagram rasmi Taobao serta aplikasi berkenaan.

    Bagi melengkapkan kempen global tersebut, Taobao turut merancang acara fizikal bertemakan Zhang Linghe yang bermula di Hong Kong pada 15 Oktober, diikuti Bangkok dan Kuala Lumpur pada 24 Oktober. Pengunjung berpeluang menikmati pengalaman interaktif yang mengetengahkan identiti jenama Taobao, selain mendapatkan hadiah edisi terhad. Maklumat lanjut mengenai lokasi, waktu operasi dan penyertaan akan dikongsikan menerusi saluran media sosial rasmi Taobao di setiap pasaran.

    Menerusi gabungan promosi digital, pengiklanan luar, ganjaran eksklusif dan aktiviti fizikal, Taobao berusaha menjadikan kempen Double 11 lebih daripada sekadar acara jualan dalam talian. Kerjasama bersama Zhang Linghe turut mencerminkan usaha platform itu untuk memperkukuh hubungan dengan pengguna antarabangsa, meningkatkan penglibatan peminat serta menawarkan pengalaman membeli-belah rentas sempadan yang lebih menarik dan bersesuaian dengan pelbagai keperluan gaya hidup.

  • Sanofi Sambut Ulang Tahun Ke-10 Hab Kuala Lumpur, Perkukuh Peranan Serantau dan Bakat Digital Tempatan

    Kuala Lumpur, 13 Oktober 2026 — Sanofi Malaysia meraikan ulang tahun ke-10 Hab Kuala Lumpur dengan merasmikan tempat kerja baharu di Exchange 106, menandakan satu lagi pencapaian penting dalam perkembangan operasi serantau syarikat biofarmaseutikal global itu dari Malaysia. Hab berkenaan merupakan sebahagian daripada rangkaian Hab Operasi Perniagaan global Sanofi yang menghimpunkan pelbagai keupayaan strategik bagi menyokong operasi dan keperluan perniagaan di peringkat antarabangsa.

    Ditubuhkan sebagai pusat perkhidmatan perkongsian yang memberi tumpuan kepada kewangan, Hab Kuala Lumpur kini berkembang menjadi hab serantau pelbagai fungsi yang menyokong lebih 20 pasaran di Asia Pasifik dan Greater Gulf. Skop operasinya merangkumi bidang kewangan, sumber manusia, perubatan, perolehan, pembuatan dan bekalan, selain pelbagai kepakaran khusus yang menyumbang kepada kelancaran operasi Sanofi di seluruh rantau berkenaan.

    Perkembangan ini mencerminkan perubahan landskap sektor Perkhidmatan Perniagaan Global (GBS) Malaysia yang semakin beralih kepada aktiviti bernilai tinggi dan berteraskan teknologi. Pada 2024, sebanyak 749 syarikat GBS menarik pelaburan berjumlah RM9.87 bilion serta mewujudkan lebih 36,000 pekerjaan sejak 2021. Trend tersebut turut menyokong aspirasi Pelan Induk Perindustrian Baharu 2030 (NIMP 2030) untuk memperluas aktiviti berteknologi tinggi dan membangunkan tenaga kerja berkemahiran.

    Bagi Sanofi, pertumbuhan Hab Kuala Lumpur dibina berasaskan pengalaman lebih enam dekad syarikat itu dalam sektor penjagaan kesihatan Malaysia. Sepanjang 10 tahun beroperasi, hab berkenaan telah memperluas skop tanggungjawab dan tahap kerumitan kerja yang dilaksanakan dari negara ini, sekali gus membuktikan keupayaan bakat tempatan untuk menyokong keperluan perniagaan merentasi pelbagai pasaran antarabangsa.

    Ketua Hab KL dan Chengdu bagi Asia Pasifik Sanofi, Trudy Tan, berkata Malaysia memainkan peranan penting dalam menggabungkan pemahaman terhadap keperluan penjagaan kesihatan tempatan dengan bakat, kepakaran dan inovasi yang menyokong operasi syarikat di seluruh rantau ini. Menurutnya, Sanofi akan terus melabur dalam pembangunan warga kerja, teknologi dan kepakaran bagi meningkatkan nilai yang dapat disumbangkan dari Kuala Lumpur.

    Tempat kerja baharu di Exchange 106 direka untuk menyediakan persekitaran yang lebih fleksibel dan saling terhubung, sekali gus menggalakkan kerjasama, inovasi serta kaedah kerja yang lebih selaras dengan keperluan perniagaan semasa. Bagi Sanofi, kemajuan dalam bidang biofarmaseutikal bukan sahaja bergantung pada inovasi saintifik, malah memerlukan pemahaman pasaran, kerjasama dalam ekosistem penjagaan kesihatan dan keupayaan organisasi yang bersepadu untuk memastikan manfaat rawatan dapat disampaikan kepada pesakit.

    Dalam Organisasi Pelbagai Negara (MCO) India dan Asia Tenggara Sanofi, Hab Kuala Lumpur turut berperanan menghubungkan bakat serta kepakaran Malaysia dengan pasukan dan pasaran di seluruh rantau ini. Keupayaan yang dibangunkan di hab tersebut menyokong usaha Sanofi dalam bidang imunologi dan penyakit jarang jumpa, pencegahan penyakit melalui vaksin serta peningkatan akses kepada hasil kesihatan yang lebih saksama.

    Ketua Operasi Perniagaan Sanofi, Agnès Perré, berkata organisasi yang kukuh merupakan asas penting untuk membolehkan kemajuan sains diterjemahkan kepada impak yang lebih besar. Beliau menjelaskan bahawa Operasi Perniagaan menghimpunkan kepakaran, teknologi dan keupayaan yang membantu Sanofi beroperasi dengan lebih pantas, konsisten dan berkesan, dengan memberi tumpuan kepada penciptaan nilai melalui penggunaan data, teknologi dan cerapan.

    Sementara itu, Pengurus Besar Asia Tenggara dan India merangkap Ketua MCO Sanofi, Eric Mansion, berkata kehadiran syarikat itu di Malaysia selama lebih 60 tahun mencerminkan komitmen berterusan terhadap pembangunan penjagaan kesihatan negara. Beliau menambah bahawa Hab Kuala Lumpur memperkukuh komitmen tersebut dengan menghubungkan bakat Malaysia kepada pasukan serantau bagi memperluas impak dalam bidang imunologi, penyakit jarang jumpa dan penyakit yang boleh dicegah melalui vaksin di seluruh Asia Tenggara.

    Selain memperkukuh operasi serantau, perkembangan hab ini turut membuka peluang kepada tenaga kerja tempatan untuk membangunkan kemahiran yang relevan dengan persekitaran kerja digital dan rangkaian perniagaan global. Sebagai syarikat biofarmaseutikal yang berteraskan penyelidikan dan pembangunan (R&D) serta memanfaatkan kecerdasan buatan (AI), Sanofi memberi penekanan terhadap pembangunan keupayaan digital sambil memastikan kepakaran manusia, pertimbangan profesional dan penggunaan teknologi secara bertanggungjawab terus menjadi keutamaan.

    Pendekatan yang mengutamakan insan turut diterapkan dalam reka bentuk tempat kerja baharu di Exchange 106, yang memberi perhatian kepada kesihatan, keselesaan dan kesejahteraan pekerja. Antara aspek yang dititikberatkan termasuk kualiti udara dan air, pencahayaan, pemakanan serta kesejahteraan mental. Kemudahan tersebut turut menampilkan penggunaan bahan dengan kandungan sebatian organik meruap (VOC) yang rendah, pencahayaan yang menyokong persekitaran dalaman lebih sihat dan ritma sirkadian, pilihan makanan lebih sihat serta ruang yang menggalakkan kesejahteraan mental.

    Perasmian tempat kerja baharu itu disempurnakan oleh Timbalan Ketua Perwakilan Kedutaan Besar Perancis di Malaysia, Olivier Sigaud, ketika Malaysia dan Perancis sedang membuat persiapan menyambut ulang tahun ke-70 hubungan diplomatik pada 2027. Malaysia merupakan rakan penting Perancis di Asia Tenggara dan ASEAN, dengan kira-kira 300 anak syarikat Perancis beroperasi di negara ini dan menggaji sekitar 30,000 pekerja, manakala perdagangan dua hala kedua-dua negara mencapai €4.2 bilion pada 2024.

    Kehadiran Sanofi di Malaysia selama lebih enam dekad turut mencerminkan hubungan ekonomi dan kerjasama jangka panjang antara kedua-dua negara. Perkembangan syarikat itu daripada operasi penjagaan kesihatan yang telah lama bertapak kepada hab serantau pelbagai fungsi menunjukkan bagaimana pelaburan berterusan dapat menghubungkan kepakaran antarabangsa dengan bakat tempatan untuk membangunkan keupayaan yang memberi manfaat merentasi sempadan.

    Olivier Sigaud berkata perkembangan berterusan Sanofi di Malaysia mencerminkan kekuatan hubungan Perancis-Malaysia, khususnya ketika kedua-dua negara menghampiri ulang tahun ke-70 hubungan diplomatik. Menurutnya, perjalanan Sanofi membuktikan nilai yang dapat diwujudkan melalui gabungan pelaburan jangka panjang, kepakaran antarabangsa dan bakat Malaysia dalam membangunkan keupayaan bagi memenuhi keperluan masa hadapan.

    Sambutan sedekad Hab Kuala Lumpur ini bukan sahaja menandakan pencapaian penting Sanofi di Malaysia, malah mengukuhkan peranan negara sebagai pusat bakat, kepakaran dan keupayaan digital yang menyokong operasi perniagaan global serta usaha meningkatkan hasil penjagaan kesihatan di rantau Asia Pasifik.

  • SoftwareOne and Crayon Combine APAC Channel Businesses to Strengthen Partner Capabilities

    Sydney, Australia / Singapore, Singapore – 12 October 2026 — SoftwareOne, a leading global provider of software and cloud solutions, and Crayon have completed the integration of their channel businesses across Asia-Pacific (APAC) under the SoftwareOne brand, creating a broader technology ecosystem designed to strengthen partner capabilities and unlock new business opportunities across the region.

    The integration combines the strengths of both organisations, including established partner relationships, technology expertise, vendor connections and capabilities spanning software asset management, cloud, cybersecurity, data and artificial intelligence (AI), as well as managed and technical services. The unified channel business aims to give partners access to a wider range of expertise, services and commercial opportunities while preserving existing relationships and customer ownership.

    Varun Paliwal, President of APAC at SoftwareOne, said the integration represents an important step in bringing together two established channel businesses with complementary strengths. He emphasised that the success of the combination will be measured by its ability to create more service opportunities, help partners address customer needs and support their long-term growth, rather than simply increasing the scale of the business.

    SoftwareOne contributes its global reach, technology vendor ecosystem and expertise in software, cloud and IT portfolio management, alongside advisory, managed and implementation services. Crayon brings established channel relationships and capabilities across cloud, software, data and AI, supported by its experience working with partners throughout APAC. Together, these strengths provide a broader platform for partners to access specialist knowledge, technical resources and commercial opportunities.

    Through the combined business, partners can draw on additional resources, including solution architects, cybersecurity specialists, vendor experts, bid support, practice development and technical expertise in areas such as cloud, security, AI and productivity. These capabilities are intended to help partners pursue more complex projects, develop new service offerings and expand their businesses without having to build every specialist function internally.

    The integration comes amid growing demand for connected technology solutions across cloud, software, cybersecurity, data and AI. According to the figures cited by the companies, IDC expects ICT spending in the region to reach US$647 billion in 2026, while spending on AI and generative AI is projected to reach US$370 billion by 2029, representing a compound annual growth rate of 38.4%. As businesses move beyond AI experimentation towards wider deployment, technology partners are increasingly expected to provide the expertise, services and commercial models needed to translate technology investments into measurable business outcomes.

    To address these evolving requirements, SoftwareOne’s services model supports delivery to, through and alongside partners. Services can be delivered under a partner’s own brand or through collaborative arrangements for larger and more complex engagements. The approach is designed to complement partners’ existing businesses, allowing them to expand their offerings while retaining ownership of their customer relationships.

    SoftwareOne also aims to strengthen partner growth through a broader technology ecosystem spanning more than 70 countries, approximately 12,000 professionals and relationships with more than 7,500 software vendors through its global marketplace. Its Partner Connections programme links resellers with specialist delivery partners, while its ISV Innovation Hub supports partners seeking to commercialise their intellectual property through vendor marketplaces, incentives and development resources.

    Partner enablement will remain an important focus, with continued support for market insights, vendor programme guidance, certifications and practice development. These initiatives aim to help partners respond to changing customer requirements, adopt emerging technologies and develop sustainable business opportunities.

    For APAC, the integration combines greater global scale with local market knowledge and established partner relationships. Given the region’s diverse regulatory environments, levels of technology maturity and customer requirements, SoftwareOne intends to maintain local expertise while providing access to a wider pool of global resources.

    Paliwal highlighted the importance of balancing global capabilities with local understanding, noting that partners need both access to international technology expertise and teams that understand their markets, customers and operating environments.

    The combined business will also continue to provide access to SoftwareOne’s Cloud-iQ platform, which helps partners manage cloud and software subscriptions through features such as subscription management, automated billing, usage intelligence and business insights. These capabilities are intended to simplify operational processes and enable partners to focus on developing services and delivering greater value to customers.

    Vikas Bhonsle, Federation Leader and Head of Channel, APAC Channel, said the integration creates more possibilities for partners by bringing additional expertise into opportunities, expanding service portfolios and strengthening connections across the technology ecosystem. He added that enabling partners to grow, secure new opportunities and deliver greater value to customers remains a key objective of the combined business.

    The completion of the integration marks more than a brand consolidation, establishing a unified channel organisation with broader capabilities, an expanded technology ecosystem and additional resources to support partners across APAC. By combining global expertise with local relationships, SoftwareOne aims to help its partners build new practices, expand service offerings and navigate the increasingly complex technology landscape.Sydney, Australia / Singapore, Singapore – 12 October 2026 –

    To learn more, visit: softwareone.com

  • HONOR 600S ARRIVES NATIONWIDE AT RM1,299, FEATURING ENHANCED DURABILITY AND A MASSIVE BATTERY

    KUALA LUMPUR, 13 October 2026 — HONOR Malaysia has expanded its Number Series lineup with the introduction of the HONOR 600S 5G, a smartphone designed to deliver enhanced durability, long-lasting battery performance and reliable everyday functionality. Priced at RM1,299, the device is now available nationwide through HONOR Experience Stores, authorised partners, online platforms and selected telecommunications providers.

    Designed to meet the demands of modern users, the HONOR 600S 5G combines 2.5-metre drop resistance, IP68, IP69 and industry-leading IP69K water resistance with a massive 8,100mAh battery. The smartphone is available in two colour options, Desert Gold and Velvet Black, offering consumers a choice between stylish finishes while prioritising practicality and durability.

    Exclusive Purchase Benefits and Attractive Telco Offers

    Consumers purchasing the HONOR 600S 5G will receive a complimentary gift bundle worth RM199, comprising a one-year extended warranty and an RM100 instant rebate. The offer provides additional savings and extended protection, adding value for customers purchasing the new device.

    The smartphone comes with 12GB RAM, consisting of 4GB physical RAM and 8GB HONOR Turbo RAM, alongside 256GB of internal storage. This configuration supports everyday multitasking while providing ample space for photographs, videos, documents and applications.

    Malaysians can also take advantage of selected telecommunications packages to own the HONOR 600S 5G at reduced upfront costs. The device is available for free with CelcomDigi Pakej MegaJimat, U Mobile Ultra Global 98 and Maxis Postpaid 139. Customers opting for Maxis Postpaid 109 can obtain the smartphone for RM59, while Yes offers it at RM67 per month with Infiniti+ Basic. All telco offers are subject to terms and conditions.

    Enhanced Drop Protection for Everyday Confidence

    The HONOR 600S 5G is equipped with a proprietary Cushioning and Fall Protection Architecture engineered to provide greater resistance against accidental drops. Its durability has earned the SGS Premium Performance Certification, including a five-star All-round Drop Resistance rating, following testing that supports its ability to withstand impacts from heights of up to 2.5 metres.

    This enhanced protection is designed to help the device remain operational following accidental falls, offering additional reassurance to users who rely on their smartphones throughout busy daily routines.

    Advanced Water Resistance with IP69K Protection

    Beyond drop resistance, the HONOR 600S 5G incorporates IP68, IP69 and IP69K water resistance ratings, providing protection against challenging environmental conditions. According to HONOR, the device can withstand high-temperature water of up to 85°C and maintain resilience in high-humidity conditions for up to 24 hours.

    The smartphone also features an advanced Wet-hand Touch algorithm that enables responsive screen operation when the display or the user’s hands are wet. This functionality supports more convenient interaction in everyday situations where moisture may otherwise affect touchscreen responsiveness.

    Massive 8,100mAh Battery for Extended Usage

    Battery endurance is another key highlight of the HONOR 600S 5G, which houses an 8,100mAh battery designed to support extended usage between charges. HONOR states that the battery can deliver more than 21 hours of continuous video playback on social applications or over 15 hours of intensive gaming, depending on usage conditions.

    The battery is designed to maintain its performance over a lifespan of up to six years, addressing concerns about long-term battery reliability. A multi-point temperature monitoring system also helps regulate device performance across a wide range of environmental conditions, from temperatures as low as -30°C to heat reaching 50°C.

    For convenient recharging, the device supports 45W wired HONOR SuperCharge, allowing users to replenish the battery more efficiently and spend less time connected to a power outlet.

    Smooth Performance and Immersive Entertainment

    Powered by the Snapdragon 4 Gen 4 processor, the HONOR 600S 5G is designed to deliver responsive performance for everyday activities, including communication, browsing, multitasking and entertainment.

    The smartphone also features dual speakers with 400% volume enhancement for louder audio output, providing a more immersive experience when watching videos, listening to music or enjoying mobile games. Instant NFC Access adds another layer of convenience, supporting compatible contactless interactions and everyday connectivity needs.

    With its combination of enhanced durability, extensive water resistance, a high-capacity battery and practical entertainment features, the HONOR 600S 5G offers Malaysian consumers an option designed to balance everyday performance with long-term usability at an accessible price point.

    For more information, follow HONOR Malaysia official Facebook page or visit https://www.honor.com/my/

  • MASTERCARD REIMAGINES PAYMENT SECURITY THROUGH A NEW K-MICRODRAMA

    As digital payments become an increasingly important part of everyday life, Mastercard is exploring a fresh approach to consumer education through entertainment with the launch of Tap Into My Heart, a three-episode Korean-style microdrama designed to make payment safety and security more engaging and accessible to audiences across Southeast Asia.

    Developed in collaboration with McCann Singapore, the series will be rolled out across Singapore, Malaysia, Indonesia, Thailand, Vietnam and the Philippines over eight weeks. The campaign will be supported by short-form content distributed through TikTok, Meta and YouTube, using relatable characters, emotional storylines and familiar everyday situations to highlight the importance of staying safe when making digital payments.

    Bringing Payment Security into Everyday Storytelling

    Tap Into My Heart combines the appeal of Korean entertainment with the growing popularity of microdramas, offering a creative way to communicate important consumer protection messages. Rather than relying on conventional awareness campaigns, the series incorporates payment security themes into an entertaining narrative that reflects the experiences, concerns and decisions consumers encounter in their daily lives.

    The concept draws on the widespread popularity of Korean content and the increasing demand for short-form, mobile-friendly entertainment. According to the 2026 Overseas Hallyu Survey, audiences across 30 countries spend an average of 14.7 hours each month consuming Korean content, much of which is discovered through social media and mobile-first platforms. Meanwhile, microdramas have gained momentum across Asia through concise storytelling, emotional narratives and episodes designed for easy sharing.

    By combining these trends, Mastercard aims to reach consumers through content formats they already enjoy, making payment safety and security messages more memorable and relevant.

    Dheeraj Raina, Senior Vice President and Head of Integrated Marketing and Communications for Southeast Asia at Mastercard, said traditional approaches to payment safety education can struggle to maintain consumers’ attention. He explained that the company wanted to connect with audiences through familiar stories, entertainment and cultural experiences rather than relying solely on conventional awareness campaigns.

    Through Tap Into My Heart, Mastercard seeks to make payment protection a more natural part of everyday conversations while encouraging consumers to pay greater attention to their digital payment habits.

    Using K-Drama Elements to Explore Payment Security

    The series also draws on signature elements of Korean dramas, including romance, suspense, suspicion and unexpected twists, to explore the anxieties consumers may experience around fraud and payment security.

    Dan Parmenter, Creative Director at McCann Singapore, said the K-drama format provided a suitable storytelling approach for communicating these concerns through heightened emotions and engaging plot developments. Working with a Korean director and actors, the creative team incorporated familiar genre elements to tell a story about building confidence in digital payments.

    Mastercard’s security features are integrated into the storyline rather than presented as interruptions to the entertainment experience. This approach allows viewers to encounter payment protection concepts within the context of the characters’ experiences, helping make the messages more accessible without compromising the narrative.

    The series reflects a broader effort to explore how entertainment can support consumer awareness of digital risks while creating a more engaging connection between audiences and payment security.

    Expanding Consumer Education Through Creative Innovation

    The launch of Tap Into My Heart forms part of Mastercard’s wider commitment to finding innovative ways to communicate payment safety and security as consumer behaviour and media consumption continue to evolve.

    Earlier this year, the company collaborated with Sticky Monster Lab on Protected Monsters, a campaign that combined AI-powered motion capture, creator-led storytelling and digital content to present payment security concepts through relatable everyday scenarios.

    Together, these initiatives demonstrate Mastercard’s interest in using popular culture, emerging technologies and creative storytelling to make complex topics easier for consumers to understand and engage with.

    As digital payments become more deeply integrated into everyday transactions, accessible consumer education remains important in helping people recognise potential risks and make more informed decisions. By adapting its messaging to changing entertainment habits, Mastercard is seeking to ensure that payment safety remains relevant to audiences across different markets and digital platforms.

    The first episode of Tap Into My Heart is available on YouTube, with subsequent episodes scheduled to roll out over eight weeks. Additional short-form content will also be shared across TikTok and Meta throughout the campaign.

  • BUDGET 2027: MALAYSIA’S NEXT FISCAL CHALLENGE IS STRENGTHENING HOUSEHOLD RESILIENCE

    KUALA LUMPUR, 9 October 2026 — Malaysia’s Budget 2027 presents an important opportunity for the Government to translate progress in fiscal consolidation into meaningful improvements in household financial security. As the fifth Budget under the MADANI administration, it targets a fiscal deficit of 3.3% of gross domestic product (GDP) in 2027, continuing efforts to strengthen the country’s public finances while addressing the economic pressures faced by Malaysians.

    The Institute of Chartered Accountants in England and Wales (ICAEW) has brought together perspectives from industry leaders on how Budget 2027 can balance fiscal resilience with household needs. Datuk Peter Lim, Group Managing Partner of Folks DFK Group, alongside David Lai, Executive Director and Head of Tax Advisory at BDO Malaysia, and Jen Shaun Wong, Director of Tax Advisory at BDO Malaysia, highlighted key priorities involving subsidy reform, taxation, housing affordability, healthcare and retirement security.

    Subsidy Reform and Cost-of-Living Pressures

    Malaysia’s subsidy rationalisation measures have generated RM15.5 billion in annual savings from fuel and electricity reforms, while assistance programmes such as Sumbangan Tunai Rahmah (STR), Sumbangan Asas Rahmah (SARA) and BUDI MADANI continue to provide financial relief to eligible households. However, industry leaders believe these initiatives should be complemented by longer-term measures that address the underlying causes of rising living costs.

    Datuk Peter Lim emphasised that while subsidies and cash assistance help ease immediate financial pressures, sustainable solutions are needed to improve affordability. He identified housing and childcare as two significant household expenses, recommending the expansion of affordable housing near employment centres and public transport, incentives for build-to-rent developments and targeted rental assistance for vulnerable working families.

    He also proposed treating childcare as essential economic infrastructure, supported by enhanced employer tax incentives and targeted childcare vouchers for lower- and middle-income families. Such measures could help reduce financial burdens while encouraging greater female participation in the workforce.

    On personal taxation, Lim suggested increasing the annual baseline personal tax relief from RM9,000 to at least RM12,000 to better reflect current living costs. He also highlighted the importance of employment incentives for the B40 community, greater fiscal support for micro, small and medium enterprises (MSMEs) outside the Klang Valley and Penang, and upskilling opportunities through HRDC and higher education institutions.

    Tax Policy and Household Financial Resilience

    Household debt and rising expenditure continue to place pressure on Malaysian families, even as overall debt-servicing capacity remains generally healthy. Slower private consumption growth further highlights the need for policies that help household incomes keep pace with everyday expenses.

    David Lai of BDO Malaysia said Budget 2027 should refine subsidy targeting by considering household size, dependants, disability status and regional differences in living costs, rather than relying solely on fixed income thresholds. He also proposed introducing a transitional support tier for vulnerable M40 households to prevent families from losing assistance entirely following small increases in income.

    Lai further recommended expanding SARA to cover essential expenses such as childcare, eldercare, education and basic healthcare, allowing assistance to better reflect the changing needs of Malaysian households.

    Healthcare affordability should also receive greater attention. Citing the National Health and Morbidity Survey (NHMS) 2023, which found that 15.6% of Malaysian adults were living with diabetes, Lai called for targeted incentives to encourage healthier food choices, regular health screenings and preventive healthcare. Such initiatives could help reduce the long-term financial burden associated with non-communicable diseases while supporting a healthier population.

    Housing Affordability and Skills Development

    Housing remains another critical concern, particularly for first-time homebuyers seeking to enter the property market without taking on excessive debt. Jen Shaun Wong of BDO Malaysia proposed targeted housing incentives, including stamp duty exemptions and savings-based pathways to homeownership, to improve affordability.

    Drawing inspiration from Singapore’s Central Provident Fund housing framework and Canada’s First Home Savings Account, Wong suggested introducing tax incentives for dedicated housing savings accounts. This approach could complement existing Employees Provident Fund (EPF) housing withdrawals by helping prospective buyers accumulate down payments while reducing their reliance on borrowing.

    Beyond housing, Wong highlighted the importance of strengthening household earning potential through upskilling and reskilling incentives in high-value sectors such as artificial intelligence, cybersecurity and renewable energy. Equipping Malaysians with relevant skills could improve access to better-paying jobs and help workers adapt to evolving industry demands.

    Strengthening Retirement Security and Intergenerational Wealth

    Retirement adequacy remains a significant challenge, with many Malaysians still working towards basic retirement savings targets. As living costs rise and life expectancy increases, Budget 2027 could play a greater role in encouraging consistent long-term savings and improving financial preparedness for later life.

    Wong proposed increasing the Private Retirement Scheme (PRS) annual tax relief limit beyond RM3,000, arguing that the existing threshold may no longer adequately reflect current economic realities. He also recommended additional tax relief for individuals who contribute consistently over five consecutive years, double tax deductions to encourage greater employer participation in retirement schemes, and incentives for contributions to a spouse’s or parents’ retirement accounts.

    Estate planning was another priority raised by Lai, who suggested introducing tax incentives for arrangements such as hibah, wasiat, wills and trusts. Encouraging more Malaysians to incorporate estate planning into their retirement strategies could facilitate smoother wealth transfers between generations and help families preserve their financial security.

    Lai also highlighted the potential of strengthening Malaysia’s Single Family Office framework to support orderly wealth transfers, reduce future reliance on government assistance and develop the country’s private wealth management ecosystem. These measures would become increasingly relevant as Malaysia’s population continues to age.

    Meanwhile, EPF’s i-Legasi programme, which has transferred RM46.3 million to 86 beneficiaries, reflects growing recognition of the importance of intergenerational wealth planning.

    Budget 2027 Must Deliver Tangible Benefits for Malaysians

    ICAEW members and industry leaders agree that strengthening Malaysia’s fiscal position must go hand in hand with improving household resilience. While fiscal consolidation remains essential to maintaining economic stability, its benefits should also be reflected in more affordable living costs, accessible healthcare, sustainable homeownership and greater retirement security.

    Budget 2027 offers an opportunity to move beyond short-term financial assistance by introducing structural reforms that address the underlying challenges faced by households. Better-targeted subsidies, more responsive tax policies, investment in skills development and stronger retirement incentives could help Malaysians build greater financial resilience over the long term.

    Ultimately, the success of Budget 2027 should not be measured by deficit reduction alone, but by whether households experience meaningful improvements in their financial wellbeing. A resilient economy depends not only on sound public finances, but also on families who are better equipped to manage rising costs, access essential services and secure their future.

    *The views expressed in this article are solely those of the authors and do not represent the views of the firm or any organisation to which they belong or are affiliated.

  • FEELING BURNT OUT AT WORK? HERE ARE 5 QUESTIONS TO ASK YOURSELF BEFORE TAKING THE NEXT STEP

    World Mental Health Day serves as an important reminder to reflect on how our working lives affect our mental and emotional wellbeing. From demanding workloads and constant connectivity to limited workplace support, professional responsibilities can take a toll on employees, even when they enjoy what they do.

    According to Jobstreet by SEEK’s Workplace Happiness Index 2026, 70% of Malaysian workers say they are happy at work. However, 41% report feeling burnt out or exhausted, while only 36% are satisfied with their stress levels. These findings highlight a growing workplace reality: job satisfaction does not necessarily mean employees are free from stress or exhaustion.

    Before making a major career decision, it is important to understand the factors contributing to burnout and consider whether meaningful changes can improve the situation. Here are five questions to ask yourself before deciding what comes next.

    1. Am I Unhappy with My Job, or Am I Struggling to Switch Off?

    Enjoying your job does not mean you will never feel exhausted. The Workplace Happiness Index 2026 found that 41% of Malaysian workers experience burnout or exhaustion, with employees who are unhappy at work twice as likely to report these feelings.

    Recognising the difference between job dissatisfaction and difficulty switching off can help identify the underlying issue. Consider whether you feel constantly tired, dread the beginning of each working week or struggle to relax after office hours. Reflect on whether these feelings improve after taking a proper break or persist even when you have time to rest.

    Understanding these patterns can help determine whether the problem stems from the role itself, excessive responsibilities or an inability to maintain healthy boundaries between work and personal life. Without addressing the root cause, changing jobs may not necessarily prevent similar challenges from recurring.

    2. What Is Causing Most of My Stress?

    Workplace stress can arise from several factors, including unrealistic deadlines, unclear expectations, excessive workloads and a lack of flexibility. Jobstreet by SEEK’s findings show that only 42% of Malaysian workers are satisfied with their workload, while 41% identify better work-life balance as one of the factors that would improve their workplace happiness.

    Identifying the main source of stress is an important step towards finding a solution. Employees should consider whether their responsibilities are manageable, whether priorities are clearly communicated and whether they are expected to remain available beyond normal working hours.

    Once these challenges are identified, discussing them with a manager may help establish more realistic deadlines, clearer priorities or a more flexible working arrangement. While such conversations may not resolve every issue, they can provide a clearer picture of whether the current working environment is capable of supporting employees’ wellbeing.

    3. Beyond My Salary, Does My Work Give Me a Reason to Stay Engaged?

    Financial security remains an important consideration when evaluating job satisfaction. The Workplace Happiness Index 2026 found that 57% of Malaysian workers ranked a higher salary among the top five factors that could make them happier at work.

    However, compensation is not the only factor influencing how employees feel about their careers. The research identified purpose as having the strongest relationship with workplace happiness, with day-to-day responsibilities also playing a significant role.

    Employees can reflect on whether their work feels meaningful, allows them to use their strengths and provides opportunities to develop professionally. Having a clear understanding of how their contributions make a difference can help strengthen motivation and engagement.

    Although a competitive salary is essential, a fulfilling working experience also depends on whether employees feel connected to their responsibilities and can see a future for themselves within their chosen career.

    4. Can I Be Myself and Still Grow in My Workplace?

    A supportive working environment should allow employees to contribute ideas, seek guidance and develop their skills without feeling that they must compromise their identity to fit in. Workplace culture, opportunities for growth and a healthy work-life balance can all influence how employees experience their jobs.

    For Gen Z workers, the Workplace Happiness Index 2026 identified purpose at work (65%), day-to-day responsibilities (61%), company culture (61%) and work-life balance (58%) as key drivers of workplace happiness. However, only 69% of Gen Z respondents said they could be themselves at work, compared with 75% of Millennials and Gen X.

    The study also found that Gen Z workers reported the highest burnout rate at 45%, followed by Millennials at 41% and Gen X at 36%.

    These findings highlight the importance of creating workplace environments that recognise employees’ differing needs and experiences. Workers, particularly those in the early stages of their careers, should consider whether they feel comfortable asking questions, sharing ideas and seeking support when challenges arise.

    Feeling accepted, having meaningful responsibilities and receiving opportunities to learn can contribute to a stronger sense of belonging and a more sustainable working experience.

    5. What Can I Change Before Deciding to Leave?

    Resigning may seem like the most straightforward response to workplace burnout, but exploring possible changes before making a final decision can provide valuable perspective. According to the Workplace Happiness Index 2026, 87% of Malaysian workers believe workplace happiness is a shared responsibility between employees and employers.

    Employees can start by identifying practical adjustments that could improve their daily working experience. These may include discussing workload distribution, requesting greater flexibility, exploring career development opportunities or seeking additional support during particularly demanding periods.

    Employers also have an important role in creating environments where employees feel comfortable raising concerns and where reasonable changes can be considered. Open communication, supportive management and clear expectations can help address workplace challenges before they become more difficult to manage.

    However, not every situation can be resolved through conversation. If concerns remain unaddressed and the working environment continues to affect wellbeing, exploring other career opportunities may be a reasonable next step.

    The research found that happy workers are three times more likely to feel motivated to go above and beyond their responsibilities and 37% less likely to look for another job. These findings underline the importance of creating workplace conditions that encourage employees to remain engaged and supported.

    Making Wellbeing Part of Your Career Decisions

    This World Mental Health Day, employees are encouraged to pay closer attention to how their work affects their wellbeing. Feeling burnt out does not automatically mean that a career change is necessary, but persistent exhaustion should not be ignored.

    Taking time to identify the causes of stress, reassess personal priorities and explore possible solutions can help individuals make more informed decisions about their professional future. At the same time, employers must recognise that workplace happiness requires more than competitive salaries, extending to manageable workloads, supportive leadership and opportunities for meaningful growth.

    Ultimately, enjoying a job and feeling exhausted can happen at the same time. Understanding that distinction is an important first step towards building a healthier relationship with work and deciding what needs to change.

  • Budget 2027: Prioritising Rakyat Wellbeing and Sustainable Economic Growth

    Malaysia’s Budget 2027 marks the fifth MADANI Budget and comes at a time when economies worldwide continue to navigate geopolitical uncertainty, supply-chain disruptions, technological transformation and rising energy costs. Against this challenging backdrop, the government has tabled an expansionary budget of RM459.8 billion while maintaining its commitment to fiscal consolidation, with the fiscal deficit projected to decline to 3.3% of gross domestic product (GDP) in 2027.

    Farah Rosley, Malaysia Tax Managing Partner, Ernst & Young Tax Consultants Sdn. Bhd.

    The budget focuses on three key priorities: supporting households facing cost-of-living pressures, strengthening Malaysia’s competitiveness through investment and innovation, and enhancing governance and fiscal resilience. Beyond immediate financial relief, Budget 2027 places greater emphasis on sustainable long-term growth through productivity improvements, workforce development, broader access to financing and accelerated technology adoption. These measures are expected to benefit the rakyat, particularly middle-income households and small businesses.

    Strengthening Household Resilience and Supporting the Middle-Income Group

    Budget 2027 continues to provide targeted assistance to lower-income households while extending meaningful relief to the middle-income group. Key measures include increased allocations for Sumbangan Tunai Rahmah (STR) and Sumbangan Asas Rahmah (SARA), an increase in the minimum wage from RM1,700 to RM2,000 effective June 2027, and enhanced social protection for gig workers.

    For the M40 group, one of the most significant measures is the increase in individual income tax relief from RM9,000 to RM12,000, alongside enhancements to other personal tax reliefs. Combined with a one-percentage-point reduction in resident individual income tax rates for selected income brackets, these measures are expected to increase disposable income by up to RM1,600 for approximately five million taxpayers.

    These initiatives recognise the importance of a financially resilient middle-income population in sustaining domestic demand and supporting economic growth. However, their long-term effectiveness will depend on targeted implementation, sustainable income growth, higher productivity and adequate social protection.

    Enhancing MSME Competitiveness and Easing Business Costs

    Micro, small and medium enterprises (MSMEs) remain a key pillar of Malaysia’s economy, contributing approximately 40% of the national economy and employing around eight million people. Against a challenging business environment, Budget 2027 introduces measures to help these enterprises manage operating costs, maintain business sustainability and strengthen competitiveness.

    Key initiatives include reductions in MSME income tax rates, expanded financing facilities, larger financing guarantee schemes and enhanced microfinancing programmes. Exemptions from the minimum wage increase requirements are also intended to help eligible businesses manage labour-related cost pressures.

    Collectively, these measures are expected to improve cash flow, expand access to capital and provide MSMEs with greater flexibility to navigate market challenges. Better access to financing will also enable businesses to invest in technology, improve operational efficiency and pursue sustainable expansion.

    Investment and Innovation Incentives to Strengthen Malaysia’s Competitiveness

    Budget 2027 reinforces Malaysia’s position as a competitive investment destination through targeted enhancements and extensions of incentives across global services, technology, green investments and startups. Support for strategic industries and domestic investments under the GEAR-uP initiative further demonstrates the government’s commitment to attracting higher-value investments, encouraging reinvestment and supporting business expansion.

    The budget also places considerable emphasis on widening access to capital, accelerating technology adoption, supporting innovation and commercialisation, and strengthening talent development. Industries such as semiconductors, aerospace, digital services, medical devices, logistics and advanced manufacturing could benefit from these initiatives, potentially making Malaysia more attractive to both domestic and international investors.

    One notable development is the enhancement of the Global Services Hub (GSH) incentive. The improved framework introduces a preferential tax rate of 5% for qualifying new GSH companies and qualifying incremental income earned by eligible existing GSH and Principal Hub companies.

    The incentive can also be renewed in five-year periods for up to 30 years. In addition, withholding tax and stamp duty exemptions for GSH companies undertaking treasury and fund management activities further strengthen Malaysia’s appeal as a destination for regional headquarters, shared services centres and treasury operations.

    A potential 30-year incentive horizon provides multinational corporations with greater long-term visibility when evaluating locations for regional service hubs. It also signals the government’s intention to attract more substantive regional management, treasury and decision-making functions to Malaysia.

    These measures could strengthen domestic supply chains, encourage technology transfer and generate broader economic spillovers, while helping Malaysian businesses integrate more effectively into regional and global value chains. Nevertheless, clear implementation guidelines, administrative certainty and timely policy guidance will remain essential in enabling businesses to assess opportunities and make long-term investment decisions with confidence.

    Maintaining Fiscal Discipline and Strengthening Institutional Governance

    Despite its expansionary approach, Budget 2027 continues Malaysia’s fiscal consolidation efforts, with the fiscal deficit projected to decline to 3.3% of GDP in 2027. Together with governance reforms, this target reflects the government’s commitment to preserving fiscal credibility while supporting economic growth and the well-being of the rakyat.

    The budget also signals a shift from establishing reform frameworks towards prioritising measurable outcomes and effective delivery. The introduction of a Government-Owned Entities Bill and greater procurement transparency, including the publication of contractor names and contract values under the Government Procurement Act, represent important steps towards strengthening institutional accountability and public confidence.

    For businesses and investors, strong institutions, policy certainty and consistent implementation are essential to maintaining confidence in Malaysia’s investment environment. Timely guidance, practical transition arrangements, transparent procedures and efficient public service delivery will help reduce implementation challenges, facilitate strategic business decisions and reinforce the country’s competitiveness.

    Effective Implementation Is Key to Sustainable Economic Growth

    Overall, Budget 2027 provides relief for households facing immediate financial pressures, particularly lower- and middle-income groups, while supporting smaller businesses navigating rising operating costs. At the same time, it places greater emphasis on the foundations of long-term economic growth through productivity improvements, workforce development, technology adoption, investment attraction and stronger domestic capabilities.

    The combination of fiscal discipline, targeted assistance and competitiveness-enhancing measures reflects a continued shift from short-term relief towards structural reforms designed to build a more resilient, innovative and higher-value economy.

    Ultimately, the success of Budget 2027 will depend on effective implementation, policy certainty and close collaboration between the public and private sectors. Through consistent execution and an outcome-driven approach, the proposed measures have the potential to deliver meaningful and lasting benefits for households, businesses and investors, while supporting Malaysia’s transition towards more inclusive and sustainable economic development.

  • HONOR X9e Pro Attracts Strong Crowds on Launch Day, with Weekend Sales Expected to Rise

    KUALA LUMPUR, 9 October 2026 — The highly anticipated HONOR X9e Pro officially went on sale nationwide today, attracting strong crowds of eager customers at HONOR Experience Stores across Malaysia. The encouraging first-day turnout follows the smartphone’s remarkable pre-order success, with all units selling out across platforms within just seven days of its official launch. This reflects strong consumer demand for the latest addition to HONOR’s popular X Series.

    Before reaching retail shelves, the HONOR X9e Pro had already captured significant attention through a series of extreme durability challenges and demonstrations showcasing its industry-leading 11,000mAh battery and ultra-tough water resistance. These features have helped position the device as an appealing option for Malaysian consumers seeking a smartphone that combines durability, protection and long-lasting battery performance.

    Following its encouraging nationwide sales debut, HONOR expects the positive momentum to continue throughout the weekend as more Malaysians visit HONOR Experience Stores and the ongoing roadshow at Sunway Pyramid to experience the device firsthand. Attractive telecommunications offers and exciting roadshow activities, including opportunities to win gold, are also expected to further boost consumer interest.

    The strong market response, from the seven-day pre-order sell-out to the enthusiastic first-day retail turnout, reinforces the continued success of the HONOR X Series as Malaysia’s best-selling mid-range smartphone series for four consecutive generations. With another promising milestone, the HONOR X9e Pro is well-positioned to carry forward the series’ legacy as the Pilihan Utama Rakyat Malaysia (Malaysians’ Top Choice).

    Free Gift Bundle Worth RM1,326, Including RM100 Instant Rebate

    Customers purchasing the HONOR X9e Pro will receive a complimentary gift bundle worth RM1,326. The package includes a RM100 instant rebate, a free HONOR Watch 6i, 730 days of front and back screen crack replacement, 730 days of liquid damage protection and a one-year extended warranty.

    The HONOR X9e Pro is available in four colour options: Royal Purple, Reddish Brown, Dawn Gold and Midnight Black. The 256GB storage variant is priced at RM1,899 and comes with 8GB of physical RAM, supplemented by 16GB of HONOR Turbo RAM for up to 24GB of combined RAM capacity. Meanwhile, the 512GB variant is available at RM2,399.

    Consumers can purchase the HONOR X9e Pro at HONOR Experience Stores nationwide, through online stores, via HONOR’s official flagship stores on Shopee, Lazada and TikTok Shop, as well as from authorised dealers.

    Own the HONOR X9e Pro for Free with Selected Telco Plans

    Making the HONOR X9e Pro more accessible, consumers can obtain the 512GB variant through HONOR’s telecommunications partners, including CelcomDigi, Maxis, redONE, U Mobile and Yes.

    The smartphone is available for free with selected plans, including Maxis Postpaid 169, U Mobile ULTRA Family 128 and Yes Infinite+ Premium, subject to the respective plans’ terms and conditions.

    Meanwhile, CelcomDigi customers can purchase the device from just RM599 through the Pakej Mega Jimat plan, while redONE customers can obtain it for RM600 with the PowerGADGET 128 plan. These options provide greater flexibility for consumers who prefer to bundle their smartphone purchase with a telecommunications plan rather than paying the full retail price upfront.

    HONOR X9e Pro Roadshows Offer Freebies and Exciting Lucky Draw Prizes

    HONOR is bringing the HONOR X9e Pro roadshow to three popular shopping destinations across Kuala Lumpur, Selangor and Melaka. The roadshow began at Sunway Pyramid from 5 to 11 October 2026, followed by Pavilion Kuala Lumpur from 26 October to 1 November and AEON Melaka Shopping Centre from 3 to 8 November 2026.

    Visitors can explore the smartphone’s durability, water resistance and battery endurance through interactive experience zones. Those who complete all challenge stations will have the opportunity to receive complimentary gifts, while participants who successfully complete specific challenges can win exclusive prizes.

    One of the featured activities, Knock Down HONOR X9e Pro with Beanbags, challenges participants to test their accuracy by throwing beanbags to knock down 10 HONOR X9e Pro units within 11 seconds. Successful participants can win two grams of gold, complete with a certificate of authenticity, while those who knock down eight phones can receive an aromatherapy diffuser.

    Another activity, Grab HONOR X9e Pro with Chopsticks, tests participants’ precision and speed as they use 50cm-long chopsticks to retrieve smartphones from a water tank within 30 seconds. Participants who successfully pick up eight phones can win an aromatherapy diffuser, while those who retrieve six phones can receive an umbrella.

    The Fully Charge HONOR X9e Pro’s Battery challenge invites participants to jump or stomp to fill a simulated battery displayed on a screen. Those who fully charge the battery within 20 seconds will win a mobile phone data cable lanyard.

    Participation is subject to the applicable terms and conditions, prize availability and the stipulated participation limits.

    HONOR’s Humanoid Robot Robotics D1 Makes Special Appearance at Sunway Pyramid

    Adding to the excitement, HONOR’s self-developed humanoid robot, Robotics D1, will make a special appearance at the Sunway Pyramid roadshow this Saturday and Sunday.

    Visitors will have the opportunity to interact with the robot and take photographs with it during two daily sessions, from 1pm to 3pm and 6pm to 8pm. The appearance offers an additional attraction for visitors while complementing the interactive experiences available throughout the roadshow.

    Win Lucky Draw Prizes Worth Over RM130,000 with Additional Free Gifts

    Customers who purchase HONOR devices during the roadshows can also enjoy additional complimentary gifts. Purchases of RM999 and above in a single receipt will qualify for a lucky draw featuring attractive prizes, including the HONOR Pad 10, HONOR Pad X7 and HONOR Headphones Pro.

    With total lucky draw prizes valued at more than RM130,000, the initiative provides further incentives for consumers to explore HONOR’s products and take advantage of the promotional offerings available at the participating roadshow locations.

    The encouraging response to the HONOR X9e Pro, from its successful pre-order campaign to its strong first-day retail turnout, highlights Malaysian consumers’ interest in smartphones that offer a combination of durability, substantial battery capacity and added protection. Supported by an attractive gift bundle, flexible telecommunications offers and engaging roadshow activities, HONOR expects the device to maintain its positive sales momentum in the coming days.

    For more information about the HONOR X9e Pro, visit HONOR Malaysia’s official Facebook page or go to www.honor.com/my/.

  • SPRITZER LANCAR ION, AIR ISOTONIK BAHARU DENGAN SEMANGAT ON-JE!


    ON-JE! ke arah permulaan baharu: (Dari kiri) Duta Jenama, Aedy Ashraf; Shiao Chan, Ketua Pemasaran Spritzer; Kenny Lim, Ketua Pegawai Eksekutif Kumpulan Spritzer; dan Duta Jenama, TUJU, pada majlis pelancaran rasmi Spritzer ION.

    KUALA LUMPUR, 6 Oktober 2026 — Spritzer hari ini memperkenalkan Spritzer ION, air isotonik baharu yang menggabungkan air Spritzer dengan elektrolit untuk memberikan kesegaran dan membantu mengekalkan hidrasi. Hadir dalam perisa Original dan Lime, produk ini diperkenalkan bersama kempen ON-JE!, satu pegangan baharu yang mengajak rakyat Malaysia mengetepikan keraguan, berani mencuba dan meneroka pelbagai kemungkinan dalam kehidupan.

    Kempen ON-JE! membawa mesej bahawa seseorang tidak perlu menunggu sehingga benar-benar bersedia atau yakin untuk mengambil langkah pertama. Dalam dunia yang semakin terhubung, peluang untuk mencuba pengalaman baharu semakin terbuka, namun tekanan untuk memenuhi jangkaan dan kebimbangan terhadap pandangan orang lain sering menyebabkan seseorang teragak-agak untuk bertindak. Menerusi inisiatif ini, Spritzer menggalakkan orang ramai untuk mengejar minat, menyahut cabaran dan berani mencuba sesuatu yang baharu, walaupun belum mengetahui hasilnya.

    Ketua Pemasaran Spritzer, Shiao Chan, berkata generasi hari ini mempunyai akses kepada peluang, idea dan pengalaman yang lebih luas, tetapi pada masa yang sama berdepan tekanan untuk melakukan segala-galanya dengan sempurna. Menurutnya, semangat ON-JE! mengingatkan orang ramai bahawa pengalaman paling bermakna kadangkala bermula apabila seseorang memilih untuk mencuba, bukannya menunggu sehingga segala-galanya sempurna. Melalui Spritzer ION, pihaknya berharap dapat memberi inspirasi kepada lebih ramai rakyat Malaysia untuk meneroka minat, pengalaman dan peluang yang menjadikan kehidupan lebih bermakna.


    (Dari kiri) Duta Jenama Aedy Ashraf dan TUJU; Shiao Chan, Ketua Pemasaran Spritzer; bersama tetamu istimewa Dawei, Emely Poon dan Mugen Rao berkongsi detik ON-JE! pada majlis pelancaran Spritzer ION.

    Semangat ON-JE! turut diterjemahkan melalui simbol infiniti yang menjadi identiti visual Spritzer ION. Simbol tersebut menampilkan dua gelung yang mewakili rutin harian dan pelbagai kemungkinan baharu yang boleh diterokai apabila seseorang berani mengetepikan keraguan. Pertemuan kedua-dua gelung itu menggambarkan perjalanan daripada kebiasaan kepada pengalaman baharu, sekali gus membawa mesej bahawa perkembangan diri, hubungan bermakna dan peluang baharu boleh bermula dengan satu langkah kecil.

    Identiti visual produk ini turut menampilkan warna Blueple, gabungan biru dan ungu yang melambangkan kejelasan serta pelbagai kemungkinan. Reka bentuk label yang diinspirasikan daripada simbol infiniti dan botol yang mudah digenggam melengkapkan penampilan Spritzer ION, menjadikannya pilihan untuk menemani pengguna ketika bekerja, bersenam atau melakukan aktiviti harian yang diminati.

    Bagi menghidupkan kempen tersebut, Spritzer turut bekerjasama dengan pelakon Aedy Ashraf dan penyanyi rap TUJU sebagai duta jenama. Kedua-duanya berkongsi pengalaman mengatasi keraguan serta merebut peluang yang membentuk perjalanan masing-masing. Kisah mereka mencerminkan mesej ON-JE! bahawa keberanian untuk melangkah dalam keadaan tidak pasti boleh membuka ruang kepada pengalaman, pembelajaran dan perkembangan diri.


    Adrenalin memuncak dengan semangat ON-JE! Aksi bertenaga para pakar sukan drift pada majlis pelancaran Spritzer ION.

    Orang ramai juga berpeluang merasai sendiri semangat ON-JE! menerusi Jelajah Spritzer ION ON-JE! yang berlangsung di Starhill Piazza dari 9 hingga 11 Oktober 2026. Pengunjung dapat meneroka ruang bertemakan dunia bawah air yang diinspirasikan daripada kempen Spritzer ION, selain merakam detik ON-JE! mereka dalam suasana interaktif dan menyeronokkan.

    Menerusi aktiviti tersebut, pengunjung turut dijemput berkongsi matlamat, impian atau cabaran yang ingin disahut. Mereka akan menerima cetakan kenang-kenangan Spritzer ION yang diperibadikan berdasarkan perkongsian masing-masing sebagai gambaran pelan ON-JE! mereka. Pengalaman itu turut dilengkapi dengan sampel sejuk Spritzer ION dalam kedua-dua perisa, Original dan Lime.


    TUJU (tiga dari kiri) bersama pasukannya muncul juara dalam Spritzer ION Relay Challenge dan membawa pulang barangan eksklusif.

    Jelajah ini merupakan acara pertama dalam siri pengalaman yang dirancang untuk mendekatkan semangat ON-JE! kepada rakyat Malaysia serta menggalakkan mereka menterjemahkan niat kepada tindakan. Inisiatif ini merangkumi dorongan untuk mencuba perkara baharu, mengejar minat dan menyahut cabaran yang mampu membuka peluang kepada pengalaman lebih bermakna.

    Spritzer ION ditawarkan dalam dua pilihan perisa, Original dan Lime, serta saiz 500 mililiter dan 1.5 liter. Menggabungkan air Spritzer dengan elektrolit, air isotonik ini menawarkan kesegaran untuk membantu mengekalkan hidrasi, selain mempunyai kandungan gula yang lebih rendah. Produk ini menjadi penambahan baharu kepada rangkaian Spritzer, dengan membawa pendekatan yang menggabungkan kesegaran minuman dan mesej inspirasi untuk menjalani kehidupan dengan lebih aktif.


    Duta Jenama Spritzer ION, Aedy Ashraf dan TUJU, menghayati semangat ON-JE! ketika berentap dalam aksi penuh mendebarkan.

    Sebagai produk pertama yang membawa semangat ON-JE!, Spritzer ION menandakan permulaan kepada gerakan yang lebih luas untuk menggalakkan rakyat Malaysia menyambut kemungkinan baharu dan berani mengambil langkah pertama. Menerusi mesej ringkas tetapi bermakna ini, Spritzer berharap lebih ramai individu akan memilih untuk mencuba, belajar dan berkembang, kerana perjalanan yang paling bermakna tidak semestinya bermula dengan kepastian, sebaliknya dengan keberanian untuk berkata ON-JE!

    Untuk maklumat terkini mengenai Spritzer ION dan aktiviti ON-JE! yang akan datang, layari
    https://www.spritzer.com.my/blog/spritzer-ion-on-je/.