Pengiktirafan ini seiring dengan pengukuhan perkhidmatan pediatrik SMC menerusi pembukaan Menara F, sebuah menara khas yang menawarkan penjagaan menyeluruh dan berkepakaran khusus untuk kanak-kanak.
BANDAR SUNWAY,25SEPTEMBER2026– Pusat Perubatan Sunway, Bandar Sunway (SMC) mencatat pencapaian membanggakan apabila buat julung kalinya tersenarai dalam Hospital Khusus Terbaik Dunia 2027 oleh Newsweek, dengan hospital berkenaan dinobatkan sebagai hospital No.1 Malaysia bagi bidang Pediatrik.
Pengiktirafan tersebut turut menyaksikan bidang Onkologi dikenal pasti sebagai antara kepakaran paling cemerlang SMC, sekali gus memperkukuh kedudukan hospital berkenaan dalam landskap penjagaan kesihatan khusus di Malaysia. Pencapaian ini hadir seiring dengan perkembangan perkhidmatan pediatrik SMC menerusi pembukaan Menara F atau Menara Kanak-kanak, sebuah fasiliti khusus yang direka bagi memperluaskan keupayaan hospital dalam menyediakan penjagaan kesihatan kanak-kanak secara menyeluruh, bersepadu dan berteraskan keluarga.
Menurut Presiden Kumpulan Penjagaan Kesihatan Sunway, Dato’ Lau Beng Long, pengiktirafan sulung SMC dalam senarai Hospital Khusus Terbaik Dunia oleh Newsweek merupakan pencapaian penting yang mencerminkan perkembangan hospital dalam bidang pediatrik, onkologi dan neurologi di peringkat serantau. Beliau berkata pengiktirafan bagi bidang pediatrik hadir pada masa yang tepat bersempena pembukaan Menara Kanak-kanak berkapasiti 216 katil, yang menghimpunkan pelbagai subkepakaran pediatrik termasuk hematologi dan onkologi pediatrik dengan sokongan pasukan multidisiplin.
SMC turut mempunyai Pusat Kesihatan dan Perkembangan Kanak-kanak, yang menawarkan rangkaian subkepakaran pediatrik yang komprehensif. Pembukaan Menara Kanak-kanak baharu itu seterusnya memperluaskan keupayaan tersebut menerusi rangkaian perkhidmatan subkepakaran yang lebih menyeluruh dalam persekitaran yang direka khusus untuk memenuhi keperluan kanak-kanak serta keluarga mereka.
Dalam usaha menyediakan akses kepada rawatan kecemasan khusus, SMC juga merupakan hospital swasta pertama di Malaysia yang menubuhkan Pusat Kecemasan & Walk-In Kanak-kanak 24 jam. Pusat berkenaan menyediakan rawatan kecemasan untuk bayi, kanak-kanak dan remaja, selain dilengkapi Unit Rawatan Rapi Pediatrik (PICU) serta kemudahan wad pesakit dalam khusus.
Menara F direka dengan mengambil kira keperluan kanak-kanak dan keluarga, menampilkan reka bentuk yang sesuai mengikut peringkat umur, ruang yang ceria dan mesra kanak-kanak untuk persekitaran yang selesa.
Ketua Pegawai Eksekutif Pusat Perubatan Sunway, Bandar Sunway, Erica Lam berkata pengiktirafan Newsweek itu mencerminkan komitmen SMC terhadap kecemerlangan klinikal dan penjagaan berpusatkan pesakit, khususnya dalam bidang pediatrik. Menurut beliau, pembukaan Menara Kanak-kanak memberikan pesakit akses kepada penjagaan pediatrik yang lebih bersepadu, merangkumi konsultasi, diagnosis dan rawatan yang disokong pasukan multidisiplin.
Menara F memperkukuh lagi perkhidmatan pediatrik SMC menerusi penjagaan bersepadu serta kemudahan khusus termasuk wad pesakit dalam kanak-kanak, Unit Rawatan Rapi Pediatrik (PICU) dan Pusat Kecemasan Kanak-Kanak khusus hospital swasta pertama di Malaysia.
Menara F turut direka dengan pendekatan berteraskan kanak-kanak dan keluarga, termasuk kelengkapan bersesuaian mengikut peringkat umur, persekitaran yang lebih ceria serta pemandangan hijau dan tarikan di sekitarnya. Pendekatan tersebut mencerminkan usaha SMC untuk menyediakan pengalaman penjagaan yang bukan sahaja memberi tumpuan kepada aspek klinikal, malah mengambil kira keperluan emosi dan keselesaan kanak-kanak serta ahli keluarga.
Selain diiktiraf sebagai No.1 Malaysia bagi Pediatrik, SMC turut disenaraikan sebagai No.1 Malaysia untuk Neurologi serta menerima kedudukan tertinggi bagi bidang Onkologi dalam ranking Hospital Khusus Terbaik Dunia 2027 oleh Newsweek. Pencapaian tersebut mengukuhkan lagi rekod SMC dalam pelbagai penilaian penjagaan kesihatan oleh Newsweek.
Pengiktirafan terbaharu itu menyusuli pencapaian SMC untuk tahun keempat berturut-turut dalam ranking Hospital Khusus Terbaik Asia Pasifik 2026 oleh Newsweek, dengan hospital berkenaan diiktiraf dalam lapan bidang kepakaran termasuk Pediatrik, Onkologi dan Neurologi. SMC turut menduduki tempat pertama di Malaysia dalam ranking Hospital Terbaik Dunia oleh Newsweek bagi 2025 dan 2026, selain dinobatkan sebagai hospital terbaik di Malaysia dalam ranking Hospital Pintar Terbaik Dunia 2026 oleh penerbitan berkenaan.
Pandangan dari udara Pusat Perubatan Sunway, Bandar Sunway.
Sebagai hospital kuaternari swasta terbesar di Malaysia dan hospital utama Kumpulan Penjagaan Kesihatan Sunway, SMC mempunyai lebih 300 perunding perubatan residen merangkumi 80 bidang kepakaran serta 28 Pusat Kecemerlangan. Susulan pembukaan Menara F, kapasiti katil berlesen hospital kini meningkat kepada 961 katil, sekali gus memperkukuh keupayaannya dalam menyediakan rawatan kompleks dan khusus merentasi pelbagai bidang perubatan.
SMC turut menjadi hospital swasta pertama di Malaysia yang memperoleh tiga akreditasi hospital utama, iaitu Gold Seal of Approval daripada Joint Commission International (JCI), Australian Council on Healthcare Standards International (ACHSI) dan Malaysian Society for Quality in Health (MSQH). Pencapaian ini mencerminkan usaha berterusan hospital dalam mengekalkan piawaian kualiti dan keselamatan penjagaan kesihatan.
Senarai Hospital Khusus Terbaik Dunia 2027 oleh Newsweek pula menilai hospital berdasarkan tiga komponen utama, iaitu rekomendasi profesional kesihatan antarabangsa, akreditasi serta pensijilan khusus mengikut bidang kepakaran, dan tinjauan Patient-Reported Outcome Measures (PROMs). Penilaian berkenaan menyediakan penanda aras global dalam mengukur tahap kepakaran dan prestasi penyedia penjagaan kesihatan khusus.
When conversations turn to tackling food waste, attention often focuses on what happens at the end of the food journey. Surplus food is collected, redistributed or repurposed instead of being discarded, making food rescue an important part of efforts to ensure edible food continues to serve a purpose. However, as the world observes the International Day of Awareness of Food Loss and Waste on 29 September, there is also a need to look further upstream and consider how surplus can be prevented in the first place.
By the time food reaches the point where it needs to be rescued, decisions have already been made about how much to purchase, produce and prepare. While some surplus is unavoidable due to changing demand, fluctuating supply chains and unexpected circumstances, more accurate planning can help reduce the amount of food that becomes excess in the first place.
Within food production and preparation, seemingly small decisions can have a significant cumulative impact. Ordering more ingredients than required, preparing portions beyond actual demand or using only part of an ingredient can all contribute to unnecessary waste. When these practices are repeated across commercial kitchens, food businesses and households, the amount of resources lost can become substantial.
Reducing food waste therefore requires a broader view of an ingredient’s entire journey, from purchasing and production to preparation and consumption. Better demand forecasting, adjusting production according to actual needs and making fuller use of available ingredients can help prevent surplus before it occurs.
Another important step is reconsidering what is defined as waste. Certain food-processing by-products may no longer be needed for their original purpose but can still retain nutritional or functional value. Okara, the pulp left behind after processing soybeans, is one example. Rather than being discarded, it can be incorporated into other food products such as noodles, sauces and dumplings, giving the by-product a new application.
For food product developers and innovators, examples such as okara demonstrate the value of looking beyond an ingredient’s original purpose. The end of one application does not necessarily mean the end of an ingredient’s usefulness. Exploring alternative applications for underutilised ingredients and by-products can help create additional value while reducing the amount of material that enters the waste stream.
However, finding new uses for surplus is only one part of the solution. In some cases, preventing food waste can begin with a much simpler intervention: better planning. A kitchen that forecasts demand more accurately and prepares quantities closer to actual requirements may be able to avoid generating unnecessary excess before food needs to be redistributed, repurposed or discarded.
Although prevention may be less visible than food rescue, it represents an equally important form of progress. Food that is rescued or redistributed can be measured and counted, while the food waste that never occurs is much harder to see. Yet more careful purchasing, more efficient use of ingredients and better production planning are all indicators that food waste is being addressed at its source.
This does not reduce the importance of food rescue. Edible surplus will continue to arise, and organisations that collect and redirect food play an essential role in connecting available resources with people and communities who need them. Rather than viewing prevention and rescue as separate approaches, they should work together alongside efforts to repurpose surplus and create value from underutilised resources.
Responsibility also extends across the wider food system. Businesses can identify where unnecessary surplus occurs within their operations and introduce better forecasting and production practices. Researchers and food innovators can explore new applications for ingredients and by-products that are often overlooked, while community organisations can help ensure available food reaches those who can use it.
Education is another important part of long-term change. Future chefs, food innovators and entrepreneurs can be encouraged to view waste prevention as an integral part of responsible food production, rather than an issue that only needs to be addressed once surplus has already been created.
Ultimately, food rescue will remain an important part of the solution, but meaningful progress also comes from preventing food from becoming waste in the first place. By looking at the entire journey of food and making more informed decisions at every stage, the food system can move beyond simply managing waste towards creating less of it from the outset.
Tracy Wong Fang Lian is a Lecturer at Taylor’s Culinary Institute, Faculty of Social Sciences and Leisure Management, Taylor’s University, and a member of the Food Security and Nutrition Impact Lab. She specialises in sensory science, food product development and food education.
KUALA LUMPUR, 23 September 2026 — Health Summit Asia (HSA) 2027 is set to return from 5 to 7 May 2027 at the Kuala Lumpur Convention Centre, bringing together healthcare leaders, industry players, innovators, investors, policymakers and other stakeholders to explore opportunities across Asia’s rapidly evolving health economy.
Held under the theme “One Ecosystem. One Pulse. Shaping the Future of Health Economy,” HSA 2027 comes at a time when Asia’s healthcare market is projected to reach US$5 trillion (RM20 trillion) by 2030, driven in part by the region’s rapidly ageing population. Asia currently accounts for 60% of the world’s population aged 65 and above, while UNESCAP projects that the Asia-Pacific population aged 60 and above will double from 670 million in 2022 to 1.3 billion by 2050.
The demographic shift is placing greater emphasis on sustainable healthcare delivery, including in Malaysia, which the World Bank projects will become an aged society by 2044, when 14% of the population is expected to be aged 65 and above, and a super-aged society by 2056, when the proportion is projected to exceed 20%.
Speaking during the soft launch of HSA 2027, Deputy Minister of Health Malaysia, Yang Berhormat Dato’ Hajjah Hanifah Hajar Taib, said the event aligns with Malaysia’s national healthcare goals and public-private health strategies. She highlighted the importance of collaboration across government, healthcare providers, industry, academia, investors and innovators in addressing the evolving needs of the healthcare sector.
Health Summit Asia 2027 officially announced.
(L-R) Honorary Professor Amrahi Buang, President of the Malaysian Pharmacists Society; Prof. Emerita Tan Sri Dato’ Seri Dr. Sharifah Hapsah Syed Hasan Shahabudin, President of National Council of Women’s Organisation (NCWO), Malaysia; Ms. Jessie Tan, Managing Director, Qube Integrated Malaysia; Yang Berhormat Dato’ Hajjah Hanifah Hajar Taib, Deputy Minister of Health, Malaysia; Mr. Kevin Teo, Deputy Managing Director, Qube Integrated Malaysia & Show Director, Health Summit Asia 2027; Dr. L. Sivanaesan, President of the Malaysian Medical Association; and Ms. Alicia Thong, Deputy Managing Director, Qube Integrated Malaysia.
A key feature of HSA 2027 will be the introduction of Market Access Clinics, a practical route-to-market programme designed to help international and regional delegates develop structured plans for entering the Malaysian and wider Asian healthcare markets. Taking place on 7 May, the clinics will use focused small-group sessions to examine three key areas: regulation, hospital adoption and distribution partnerships.
The regulation sessions will explore regulatory frameworks, evidence requirements and compliance considerations, while the hospital adoption discussions will focus on clinical relevance, workflow integration, economic feasibility and implementation readiness. The distribution partnerships segment will help participants examine potential commercial partners and consider how agreements can be structured to support market expansion.
Richard Teo, Executive Chairman of Qube Integrated Malaysia, said the healthcare industry is at an important stage where stronger partnerships are needed to expand the sector beyond conventional clinical services into a broader growth economy encompassing care delivery, digital infrastructure, artificial intelligence and preventive wellness.
HSA 2027 is expected to feature 120 exhibitors from 10 countries and attract exhibitors and delegates from more than 60 countries. The event will comprise five core pillars: a two-day conference, trade exhibition, Market Access Clinics, Industry Spotlight and B2B meetings. Exhibitors will represent areas including digital health and technology, medical devices and consumables, pharmaceutical innovation, nutrition and nutraceuticals, as well as health policy and regulation.
One Ecosystem. One Pulse. HSA 2027 to congregate dynamic row of industry specialist to catalyse industry growth.
(L-R) Ms. Alicia Thong, Deputy Managing Director, Qube Integrated Malaysia; Dr. L. Sivanaesan, President of the Malaysian Medical Association; Mr. Kevin Teo, Deputy Managing Director, Qube Integrated Malaysia & Show Director, Health Summit Asia 2027; Yang Berhormat Dato’ Hajjah Hanifah Hajar Taib, Deputy Minister of Health, Malaysia; His Excellency, Krzysztof Dobrowolski, The Ambassador of the Republic of Poland to Malaysia; Ms. Jessie Tan, Managing Director, Qube Integrated Malaysia; Prof. Emerita Tan Sri Dato’ Seri Dr. Sharifah Hapsah Syed Hasan Shahabudin, President of National Council of Women’s Organisation (NCWO), Malaysia; Honorary Professor Amrahi Buang, President of the Malaysian Pharmacists Society; Dr S. Selvarajah Sathaya, President-Elect of the Malaysian Medical Association.
The two-day conference will feature discussions on key developments shaping the region’s health economy. Day one, themed “Asia’s Health Economy – Markets, Policy, Capital and Technology,” will explore topics including the silver economy and the movement of demand and capital, as well as investment trends and the types of capital expected to support the health economy in 2027.
Day two, themed “From Market Access to Better Health – Commercialisation, Medicine and Wellness,” will focus on commercialisation and healthcare delivery, with discussions covering market approval and adoption, buyer and distribution channels across ASEAN, as well as emerging technologies such as robotics, image-guided surgery and minimally invasive care.
Among the confirmed speakers and panelists are Dato’ Dr. Kuljit Singh, President of the Association of Private Hospitals Malaysia; Dr. Kamal Amzan, CEO of IHH Healthcare Malaysia; Ivin Yew, CEO of General Health Services at Doctor Anywhere Singapore; Dr. Jacob Choi, CTO of Samsung Medical Centre, South Korea; Proud Patavanich, Assistant CEO of MedPark Hospital Bangkok, Thailand; Professor Patrick Tan, Dean of Duke-NUS Medical School and Executive Director of Precision Health Research Singapore; Professor Yoshihiro Muragaki, Professor at Kobe University, Japan; and Gertrude Ting, General Manager of Medical Devices at DKSH Malaysia and Honorary Treasurer of the Malaysia Medical Device Association.
Qube Integrated Malaysia and the Ministry of Health Malaysia discussing the future of health economy during the soft launch of HSA 2027.
(L-R) Ms. Jessie Tan, Managing Director, Qube Integrated Malaysia; Yang Berhormat Dato’ Hajjah Hanifah Hajar Taib, Deputy Minister of Health, Malaysia; Mr. Kevin Teo, Deputy Managing Director, Qube Integrated Malaysia & Show Director, Health Summit Asia 2027.
Kevin Teo, Deputy Managing Director of Qube Integrated Malaysia and Show Director of HSA 2027, said the summit is designed to serve as a business and market-intelligence platform that connects market developments with actionable economic and clinical outcomes. The event will place emphasis on qualified B2B leads, targeted matchmaking and direct route-to-market opportunities.
Organised by Qube Integrated Malaysia with the support of the Ministry of Health Malaysia, HSA 2027 has also welcomed the Malaysian Pharmacists Society and Malaysian Medical Association as Supporting Partners, alongside the National Council of Women’s Organisation (NCWO), Malaysia, and VNU Asia Pacific as Strategic Partners.
With its focus on healthcare innovation, commercialisation, market access and cross-border collaboration, Health Summit Asia 2027 is set to provide a platform for stakeholders across the healthcare ecosystem to exchange insights, build partnerships and explore opportunities arising from Asia’s expanding health economy.
JAKARTA, 26 September 2026 — Indonesia has emerged as one of Duolingo’s five fastest-growing markets globally, based on year-over-year growth in daily active users, highlighting the country’s increasing interest in language learning. During a conversation with Indonesian content creator Raditya Dika at Duolingo’s New York City office, CEO and co-founder Luis von Ahn highlighted the strong motivation among Indonesian learners and the company’s interest in expanding access to language education in the country.
“We’re very interested in the Indonesian market,” von Ahn said, noting the potential to help more people in Indonesia learn languages including English, Chinese, Japanese, Korean and others. The growing learner base reflects a wider interest in using language education as a tool for personal development, academic advancement and international opportunities.
According to Duolingo’s learner data, Indonesia ranks first globally in the proportion of learners who identify “Support my education” as their motivation for studying a language. Indonesian learners are 37% more likely than the global average to learn a language for educational purposes, while they are also 41% more likely to learn as a way to spend their time productively. These figures point to a strong focus on self-development and education among Indonesian users.
English remains the most widely studied language on Duolingo in Indonesia, followed by Japanese and Chinese among the country’s top three most learned languages. Interest in Chinese has recorded particularly strong growth, with the share of Indonesian daily active users learning Chinese nearly tripling since 2023.
Indonesian learners are also increasingly combining multiple languages in their learning journeys. Users in Indonesia who study on Duolingo are 4.15 times more likely than the global average to learn English and Chinese concurrently. The combination of Japanese and Chinese is also 3.3 times more common, while English and Japanese are studied together at 2.8 times the global average. The trends highlight growing interest in East Asian languages alongside continued demand for English.
For von Ahn, Duolingo’s expansion in markets such as Indonesia is closely connected to the company’s founding mission of making education more accessible. Drawing from his childhood experience in Guatemala, he has spoken about how access to quality education can be influenced by a family’s financial circumstances.
“I wanted to do something that would give equal access to education to everyone,” von Ahn told Raditya Dika. He emphasised Duolingo’s mission to provide high-quality education and make it universally accessible, including to people who may not be able to afford traditional learning options.
As Indonesian learners increasingly pursue languages for education, careers and international opportunities, Duolingo is also expanding its curriculum to support more advanced and practical language skills. Nine of the platform’s most popular language courses now reach the B2 level, allowing learners to progress beyond basic language knowledge and develop more advanced communication skills.
AI-powered conversation practice is another area being developed to support learners as they build confidence in speaking. Von Ahn explained that AI-based practice can provide learners with an opportunity to speak without the fear of being judged, helping them gain confidence in using a language they may not yet feel comfortable speaking in real-world situations.
The visit also highlighted Duolingo’s efforts to build a closer connection with Indonesian users. During his interaction with Raditya Dika, von Ahn sampled Indonesian snacks, wore a batik shirt gifted by the creator and practised introducing himself and thanking Indonesian learners in the local language. Having previously visited Bali, he also expressed interest in exploring more of Indonesia’s islands.
The growing popularity of language learning in Indonesia reflects a broader interest in education, self-development and global communication. With increasing engagement among Indonesian learners and continued expansion of its language courses and AI-powered learning tools, Duolingo is seeking to make language education more accessible to users pursuing opportunities both locally and internationally.
Watch the full conversation on Raditya Dika’s YouTube channel here.
KUALA LUMPUR, 25 September 2026 — Beloved box-office hit Dear You (给阿嬷的情书) is making its return this Mid-Autumn Festival with a brand-new epilogue titled The Sea Between Us (海的两端), once again featuring Wang Yantong as the lead character, Zheng Musheng. The new story takes audiences on another emotional journey while showcasing the imaging capabilities of the yet-to-be-launched HONOR Magic9 Pro Max, with the entire epilogue filmed using the smartphone.
Set against the backdrop of Mid-Autumn, The Sea Between Us continues the film’s heartfelt exploration of love, distance and longing across generations. The story reflects the experiences of those who are separated from their loved ones, including Malaysians working far from home, students studying overseas and families unable to reunite during the festive season.
While letters once served as a meaningful way for people to stay connected across long distances, modern technology has made communication almost instantaneous. A phone call, text message or video call can now bridge the physical distance between loved ones, yet the emotional desire to be together remains as powerful as ever. Through its Mid-Autumn setting, the epilogue brings this timeless sentiment into a contemporary context.
Adding to the significance of the project, the entire epilogue was filmed on the HONOR Magic9 Pro Max, developed in collaboration with ARRI, a renowned name in cinematic imaging with more than a century of experience in the film industry. The partnership brings ARRI’s expertise in cinematic colour science to smartphone photography and videography, aiming to recreate the visual characteristics associated with the big screen.
The cinematic visual language is reflected through warm and natural skin tones, rich layers of light and shadow, and carefully balanced highlights and darker areas. These elements help enhance the emotional quality of each scene while preserving the natural atmosphere of the story.
From the subtle lines around Grandma’s eyes to the gentle glow of Mid-Autumn lanterns and moonlight, The Sea Between Us demonstrates how smartphone imaging technology can capture intimate details while maintaining a warm and cinematic aesthetic. The project highlights how moments traditionally associated with professional filmmaking can increasingly be created using technology that fits into the palm of the hand.
Through The Sea Between Us, Dear You continues its emotional narrative while offering audiences a glimpse into the imaging capabilities of the upcoming HONOR Magic9 Pro Max. The collaboration between HONOR and ARRI further reflects the evolving possibilities of smartphone cinematography, where everyday users can capture personal stories with greater visual depth and cinematic character.
Audiences can watch The Sea Between Us on the official HONOR Malaysia Facebook page, while further updates on the HONOR Magic9 Pro Max will be announced by HONOR Malaysia.
PETALING JAYA, 25 September 2026 — CelcomDigi Berhad (CelcomDigi) is inviting Malaysians to discover how artificial intelligence (AI) can enhance the way they work, live and play at the CelcomDigi Tech Fair 2026, taking place from 23 to 27 September 2026 at the Oval Concourse, Lower Ground, 1 Utama Shopping Centre.
Now in its third consecutive year, the annual event reinforces CelcomDigi’s commitment to making AI more accessible, practical and relevant to Malaysians. Held under the theme “Work, Live and Play Smarter with AI”, the five-day Tech Fair showcases a range of AI-powered innovations designed to transform everyday digital experiences.
The event is held in collaboration with leading technology partners including Samsung, HONOR, OPPO, vivo, Xiaomi and Google, giving visitors the opportunity to explore the latest AI-enabled devices, applications and digital solutions firsthand.
Visitors can experience a wide selection of AI-powered smartphones, smart devices, digital services and connectivity solutions designed to simplify daily tasks, enhance productivity and promote safer digital experiences. Through interactive showcases, live demonstrations and educational sessions, attendees can gain practical insights into how AI can be integrated into everyday life, whether at home, at work or on the go.
CelcomDigi Chief Sales & Retail Officer Cheng Weng Hong said AI is no longer simply a technology of the future, but is already influencing the way people connect and interact with technology every day.
As AI becomes increasingly integrated into devices and digital services, he said it is important for Malaysians to better understand its potential and experience its benefits firsthand. Through the CelcomDigi Tech Fair, the company is bringing together leading technology partners to demonstrate how AI can help users become more productive while enjoying richer digital experiences.
One of the key highlights of this year’s Tech Fair is the range of AI-powered experiences, including AIRA, the event’s AI-powered co-host. Visitors can also participate in Tech Talks covering topics such as online safety and cybersecurity, workplace productivity, content creation, smart mobility, as well as the latest AI-powered smartphones and foldable devices. Live humanoid robot performances will further showcase the possibilities of emerging technologies.
Beyond technology experiences, visitors can also enjoy a variety of exclusive deals and rewards throughout the five-day event. The Tech Hour Deals, held at 11.00am and 6.00pm daily, offer savings of up to 87% on selected products. Eligible CelcomDigi Postpaid 5G 80 and above principal line customers can purchase selected products such as the Harman Kardon Luna 2 and DJI NEO 2 for RM99, while the Samsung Galaxy Buds4 Pro and Galaxy Watch9 are available for RM199, subject to availability and limited to 100 units per session.
Customers who spend a minimum of RM100 in a single receipt can also purchase selected accessories for just RM20, with the offer limited to the first 150 customers each day.
Adding to the excitement are Daily Lucky Draws, held at 9.00pm every day, giving visitors the chance to win smartphones, smart devices, luggage and other prizes. A total of RM350,000 worth of prizes will be available to be won each day throughout the event.
The Tech Fair will also feature exclusive Meet and Greet sessions with cast members from Viu and iQIYI, taking place on 26 and 27 September 2026, giving fans an opportunity to meet some of their favourite entertainment personalities.
With a combination of AI experiences, technology demonstrations, educational sessions, exclusive offers and interactive activities, CelcomDigi Tech Fair 2026 provides Malaysians with an opportunity to explore how AI is becoming part of everyday life and how emerging technologies can support smarter, more productive and connected digital experiences.
Kuala Lumpur, September 28, 2026 — Digital travel platform Agoda has released its AI Developer Report 2026, highlighting how software developers across Southeast Asia and India are increasingly moving beyond the use of artificial intelligence (AI) assistants for individual tasks towards deploying autonomous AI agents across the software development lifecycle.
The report examines how the growing adoption of AI is changing the way developers work, how organisations manage technology costs and where human oversight and accountability remain important. The study draws on insights from the developer community across Indonesia, Malaysia, Thailand, the Philippines, Singapore, Vietnam and India, providing an overview of the opportunities and challenges shaping the next phase of AI adoption across these markets.
According to the report, developers are experiencing stronger productivity gains from AI compared with the previous year. More than half, or 55 per cent, of respondents now report saving at least seven hours each week through AI, up significantly from 18 per cent in 2025. The usability of AI-generated code has also improved, with 62 per cent saying such code is usable often or almost always without requiring major changes.
AI is increasingly being applied across a broader range of software development activities, extending beyond code generation to areas such as code review, system architecture, debugging, learning and documentation. Despite these advances, human judgment remains an important part of the development process, with 86 per cent of respondents saying they still review or validate AI-generated outputs always or most of the time.
The report also highlights the growing presence of autonomous AI agents within organisations. More than half, or 53 per cent, of respondents said AI agents are already being used either in selected production workflows or more broadly across their organisations. However, only 38 per cent consider their codebase to be mostly or fully ready for completely autonomous AI agents, suggesting that adoption is progressing alongside ongoing efforts to prepare systems and processes for greater levels of automation.
Cost remains the leading barrier to wider AI agent adoption, cited by 28 per cent of respondents, followed by integration complexity at 24 per cent and a lack of governance at 19 per cent. The report notes that the cost of AI extends beyond model usage itself, with organisations also needing to account for the resources required to design, integrate, review and validate AI agents. Four in five respondents said they are currently operating under some form of AI usage limitation, including token quotas, usage caps or budget restrictions.
As AI agents become increasingly capable, developers are also becoming more selective about the level of autonomy they are willing to grant them. Lower-risk and reversible tasks, such as documentation, are viewed as areas where greater autonomy can be introduced. However, human oversight becomes more important when AI-generated work moves closer to production, with 79 per cent of respondents reporting that human approval is required before production deployment.
The increasing use of AI is also influencing the skills expected of software developers. Areas such as system architecture and design, AI literacy and agent orchestration are emerging as important capabilities as developers adapt to AI-assisted workflows. However, perceptions of the impact on career prospects vary across levels of seniority. The report found that 49 per cent of junior developers feel less secure about their future career prospects, compared with 17 per cent of CTO and VP Engineering respondents.
Idan Zalzberg, Chief Technology Officer at Agoda, said artificial intelligence is reshaping how developers across Southeast Asia and India build, learn and collaborate. He noted that what began primarily as a tool for accelerating individual tasks is evolving into a broader transformation of how software is developed, with developers increasingly using AI agents across different stages of the development lifecycle.
According to Zalzberg, the increased capabilities of AI also bring new responsibilities, particularly when it comes to ensuring that AI systems can be trusted in production environments. He highlighted the importance of managing costs carefully, implementing appropriate safeguards and maintaining human judgment in areas where it remains essential.
The study was commissioned by Agoda and conducted in partnership with Macramé Consulting. Through the report, Agoda aims to contribute to the understanding of AI adoption among technology professionals in the region while supporting local technology talent, encouraging innovation and promoting responsible approaches to AI development.
As a digital travel and technology company operating across the region, Agoda’s technology ecosystem extends beyond AI development. The platform currently offers more than 6 million holiday properties, over 130,000 flight routes and more than 300,000 activities, with travellers able to combine different travel services within the same booking experience.
The findings of the Agoda AI Developer Report 2026 underline the continued evolution of AI in software development, as organisations move from experimenting with AI-assisted tasks towards integrating increasingly autonomous systems into their workflows. At the same time, the findings highlight the continuing role of human oversight, cost management and governance as businesses determine how far AI can be deployed across their technology operations.
KUALA LUMPUR, 25 September 2026 — Jobstreet by SEEK and the Malaysia Digital Economy Corporation (MDEC) have signed a Memorandum of Understanding (MoU) to strengthen collaboration in developing a future-ready digital workforce and supporting the continued growth of Malaysia’s digital economy.
The partnership brings together Jobstreet by SEEK’s labour market expertise and MDEC’s extensive digital ecosystem to enhance talent development initiatives, strengthen workforce planning and create more effective connections between employers and skilled digital talent.
Under the collaboration, Jobstreet by SEEK will share insights into Malaysia’s digital technology talent landscape, including labour market data, hiring trends and analysis of digital skills that are increasingly in demand. The company will also participate in talent development initiatives within MDEC’s ecosystem, including graduate employability programmes, industry forums, roundtable discussions and knowledge-sharing sessions.
MDEC, meanwhile, will leverage Jobstreet by SEEK’s labour market insights to support its talent development initiatives. Where these insights are used in MDEC reports and presentations, Jobstreet by SEEK will be acknowledged as the source. MDEC will also facilitate industry connections by supporting engagements between Jobstreet by SEEK and companies within its ecosystem that are seeking talent solutions, including Malaysia Digital (MD) Status companies and potential investors.
Nicholas Lam, Managing Director at Jobstreet by SEEK, said Malaysia’s expanding digital economy is driving continued demand for skilled talent, making access to timely and relevant labour market insights increasingly important.
He said the collaboration with MDEC would enable Jobstreet by SEEK to contribute its data and expertise to support talent development initiatives while helping employers, jobseekers and policymakers make more informed decisions. By combining insights into hiring trends and in-demand skills with MDEC’s extensive digital ecosystem, the partnership aims to strengthen Malaysia’s digital talent pipeline and better prepare the workforce for emerging opportunities.
Meanwhile, Anuar Fariz Fadzil, Chief Executive Officer of MDEC, said Malaysia’s journey towards becoming an AI Nation is ultimately about empowering Malaysians to thrive as the country advances towards its AI Nation 2030 vision.
He highlighted the importance of ensuring Malaysians have the awareness, access and capabilities needed to adapt to rapidly evolving technologies and take advantage of new opportunities. Through the collaboration, MDEC and Jobstreet by SEEK will bring together timely labour market insights and MDEC’s digital ecosystem to better align talent development with the skills and capabilities required by businesses.
The MoU represents a shared commitment by both organisations to strengthen Malaysia’s digital talent ecosystem and prepare the workforce for the evolving demands of the intelligent age. Through greater access to labour market insights, talent development initiatives and industry connections, the collaboration aims to support a more future-ready workforce and contribute to the continued development of Malaysia’s digital economy.
CEO of HONOR Malaysia Ethan Chen (middle), Head of Sales Tan Pei Ling (right) and Chief Marketing Officer Immanuel Zhang (left)
KUALA LUMPUR, 24 September 2026 — HONOR hari ini melancarkan HONOR X9e Pro di Malaysia, model terbaharu dalam Siri X yang hadir dengan pelbagai peningkatan dari segi ketahanan, rintangan air, bateri, paparan, prestasi, fotografi dan kecerdasan buatan (AI). Ditawarkan pada harga bermula RM1,899, HONOR X9e Pro memperkenalkan lima pencapaian No.1 yang merangkumi ketahanan lasak, ketahanan air, kapasiti bateri, kecerahan paparan serta pelan perlindungan peranti baharu.
Pelancaran HONOR X9e Pro turut menyaksikan HONOR memperluaskan ekosistem produknya di Malaysia menerusi barisan AIoT (Artificial Intelligence of Things) baharu yang terdiri daripada HONOR Pad 20, HONOR Pad 20 Pro, HONOR Watch 6, HONOR AI Note dan HONOR CHOICE Security Camera. Barisan ini direka untuk menawarkan pengalaman peranti yang lebih pintar dan saling berhubung bagi menyokong urusan kerja, hiburan, kecergasan serta kehidupan seharian.
Siri X Catat Pengiktirafan Asia Records
Pelancaran HONOR X9e Pro hadir ketika Siri X meraikan satu lagi pencapaian apabila menerima pengiktirafan Asia Records sebagai “Siri Telefon Pintar Kelas Pertengahan Terlaris Selama Tiga Tahun Berturut-turut”. Pencapaian tersebut dikaitkan dengan prestasi generasi terdahulu termasuk HONOR X9a, X9b, X9c dan X9d dalam pasaran Malaysia.
Menurut HONOR, Siri X telah mencatat perkembangan kukuh dalam segmen telefon pintar kelas pertengahan sepanjang empat generasi, dengan penguasaan pasaran tertinggi sehingga 77 peratus. Menerusi HONOR X9e Pro, syarikat itu meneruskan legasi Siri X dengan membawa peningkatan generasi baharu yang disasarkan kepada keperluan pengguna Malaysia yang semakin berkembang, selaras dengan kedudukannya sebagai Pilihan Utama Rakyat Malaysia.
Ketahanan Lasak Dengan HONOR Ultra-Bounce Anti-Drop Technology 4.0
Ketahanan menjadi antara fokus utama HONOR X9e Pro menerusi pengenalan HONOR Ultra-Bounce Anti-Drop Technology 4.0. Teknologi ini diinspirasikan daripada sistem keselamatan Halo yang digunakan dalam Formula 1, dengan reka bentuk pengurusan impak yang menggabungkan struktur berbentuk lengkungan, pengukuhan logam berketahanan tinggi serta lapisan pelekat pada keseluruhan permukaan.
HONOR turut menggunakan pelekat PUR tahan ricih yang menawarkan kira-kira 10 kali ganda rintangan ricih berbanding pelekat belakang konvensional. Reka bentuk tersebut membantu memastikan skrin kekal kukuh ketika berlaku hentaman, selain mengagihkan daya impak ke kawasan yang lebih luas bagi membantu melindungi komponen dalaman penting seperti paparan dan papan utama.
Menerusi teknologi tersebut, HONOR X9e Pro dikatakan mampu menahan jatuhan dari ketinggian sehingga 3 meter serta membantu mengurangkan risiko kerosakan skrin sehingga 82 peratus. Peranti ini turut memperoleh Pensijilan 5-Bintang SGS untuk Ketahanan Jatuhan dalam Keadaan Ekstrem.
Keupayaan ketahanan peranti turut diperlihatkan dalam sesi taklimat media menerusi beberapa demonstrasi terkawal, termasuk mengetuk paku ke dalam kayu, menahan hentaman bebola logam yang dilancarkan menggunakan lastik dan ujian tembakan menggunakan senapang angin bagi menunjukkan tahap ketahanan skrin terhadap daya hentaman tinggi.
Perlindungan Air Dengan Penarafan IP68, IP69 dan IP69K
Selain perlindungan daripada jatuhan dan hentaman, HONOR X9e Pro menawarkan penarafan IP68, IP69 dan IP69K bagi ketahanan terhadap air dan habuk. Peranti ini menggunakan seni bina berbilang ruang yang diinspirasikan daripada reka bentuk kapal selam bagi membantu melindungi komponen dalaman daripada kemasukan air.
Paparan, bingkai tengah dan penutup belakang membentuk ruang kedap berasingan, manakala bukaan utama seperti butang, pembesar suara, port USB-C dan dulang SIM turut dilindungi secara berasingan. Pendekatan ini membentuk sistem perlindungan berlapis bagi meningkatkan ketahanan peranti dalam keadaan tertentu.
HONOR X9e Pro mampu bertahan pada kedalaman sehingga 10 meter dalam keadaan terkawal, berbanding 1.5 meter pada generasi sebelumnya. Keupayaan tersebut turut membolehkan pengguna memanfaatkan fungsi fotografi bawah air, termasuk aktiviti selam bebas sehingga kedalaman 10 meter dalam keadaan yang sesuai.
Bagi menguji ketahanan airnya, peranti ini turut melalui sehingga 100,000 kitaran rendaman serta ujian semburan garam berterusan selama 24 jam yang menyimulasikan keadaan pesisir pantai yang ekstrem.
Bateri 11,000mAh Untuk Penggunaan Berpanjangan
HONOR X9e Pro turut mencuri perhatian menerusi bateri berkapasiti 11,000mAh, yang didakwa HONOR sebagai telefon pintar pertama di dunia dengan kapasiti bateri sebesar itu. Ia merupakan peningkatan ketara berbanding kapasiti 8,300mAh pada generasi sebelumnya.
Walaupun membawa bateri berkapasiti besar, HONOR X9e Pro mempunyai ketebalan sekitar 8.08mm dan berat kira-kira 203 gram. Bateri berkenaan mampu menawarkan sehingga 66.8 jam main balik video, manakala satu pengecasan dikatakan mampu bertahan sehingga tiga hari bagi penggunaan biasa.
Peranti ini turut menyokong 80W HONOR SuperCharge untuk pengecasan pantas serta pengecasan berbalik berwayar sehingga 27W, membolehkan telefon pintar serasi termasuk peranti iPhone dan Apple dicas menggunakan HONOR X9e Pro. Sistem pengurusan kuasa berkecekapan tinggi pula direka untuk membantu mengekalkan prestasi bateri sehingga enam tahun.
Paparan AMOLED 120Hz Dengan Kecerahan Sehingga 10,000 Nits
Bagi pengalaman visual, HONOR X9e Pro dilengkapi skrin 6.8 inci dengan kadar segar semula 120Hz dan kecerahan puncak sehingga 10,000 nits. Tahap kecerahan tersebut direka untuk membantu memastikan kandungan pada skrin kekal lebih jelas walaupun digunakan di bawah cahaya matahari yang terang.
HONOR turut memperkenalkan rangkaian Eye Comfort Technology yang dipertingkatkan bagi memberikan pengalaman penggunaan lebih selesa untuk tempoh yang panjang. Antara cirinya ialah AI Defocus Display, Motion Sickness Relief, Circadian Night Display dan DOT Eye Comfort Protection.
HONOR Rakyat Care+ Tawar Perlindungan Berganda
Bersama HONOR X9e Pro, HONOR turut memperkenalkan HONOR Rakyat Care+, pelan perlindungan peranti baharu yang menawarkan perlindungan berganda berbanding generasi sebelumnya.
Pelan ini merangkumi 730 Hari Penggantian Skrin Retak Depan dan Belakang, 730 Hari Perlindungan Kerosakan Cecair serta Jaminan Tambahan Satu Tahun. Perlindungan ini direka bagi memberikan pengguna lebih ketenangan fikiran terhadap kerosakan akibat kemalangan tertentu dan kejadian tidak dijangka, tertakluk kepada terma dan syarat yang ditetapkan.
Kamera 108MP Dengan Penstabilan Imej CIPA 6.0
Dari aspek fotografi, HONOR X9e Pro dilengkapi Kamera Utama Ultra-Jelas 108MP bersama teknologi penstabilan imej CIPA 6.0. Teknologi tersebut membantu menghasilkan rakaman yang lebih stabil dan jelas dalam pelbagai situasi termasuk fotografi siang dan malam, aktiviti luar serta subjek bergerak.
Bagi fotografi bawah air, ciri Underwater Color Tuning membantu mengurangkan dominasi tona biru dan hijau untuk menghasilkan warna imej yang lebih semula jadi ketika merakam dalam persekitaran bawah air.
Snapdragon 6 Gen 5 dan Prestasi Sehingga 72 Bulan
HONOR X9e Pro dikuasakan oleh Snapdragon 6 Gen 5 Mobile Platform, yang menawarkan prestasi responsif untuk tugasan harian, aplikasi dan hiburan. Peranti ini turut menggunakan HONOR Hummingbird Architecture 2.0, yang menggabungkan pengoptimuman perkakasan dan perisian bagi membantu mengekalkan pengalaman penggunaan yang lancar dan responsif sehingga 72 bulan.
Pelbagai Ciri AI Untuk Fotografi dan Penggunaan Harian
HONOR X9e Pro turut membawa rangkaian ciri AI baharu yang memberi tumpuan kepada fotografi dan penciptaan kandungan. AI Zoom Enhancement membantu memulihkan perincian pada subjek yang jauh, manakala AI Night Enhancement direka untuk mengekalkan perincian ketika mengambil gambar dalam keadaan pencahayaan rendah.
Fungsi AI Enhanced Portrait pula membantu memperhalusi imej potret, manakala AI Moving Photos menawarkan ciri seperti Motion Trail, Motion Clone dan Slow Motion untuk menghasilkan kandungan yang lebih dinamik.
Turut tersedia ialah AI Image to Video 2.0, yang membolehkan pengguna mengubah imej statik menjadi video menggunakan arahan ringkas serta menyesuaikan kandungan yang dijana.
Bagi kemudahan penggunaan harian, ciri AI Free Grip Call membolehkan butang maya dipaparkan pada kedua-dua sisi skrin supaya pengguna boleh menjawab panggilan dengan sebelah tangan tanpa perlu memegang keseluruhan peranti. HONOR X9e Pro turut menyokong Instant NFC Access, yang membolehkan telefon digunakan sebagai kad akses bangunan di lokasi yang menyokong fungsi berkenaan.
HONOR Pad 20 dan Pad 20 Pro Perluas Ekosistem AIoT
Pada acara sama, HONOR turut memperluaskan ekosistem AIoT menerusi pengenalan HONOR Pad 20 dan HONOR Pad 20 Pro di Malaysia. Kedua-dua tablet ini direka untuk menyokong produktiviti dan hiburan menerusi skrin besar serta ciri yang membolehkan pengalaman penggunaan lebih hampir kepada komputer.
HONOR Pad 20 Pro menampilkan paparan 12.1 inci 3K Paper-like Anti-glare dengan kadar segar semula 165Hz, menggunakan penyelesaian AG dwi-lapisan serta filem optikal yang direka untuk memberikan pengalaman visual dan sentuhan seperti kertas. Teknologi tersebut dikatakan mampu mengurangkan silau sehingga 50 peratus dan gangguan cahaya persekitaran sehingga 99 peratus.
HONOR Pad 20 pula hadir dengan paparan 12.1 inci 3K Ultra True Color dan kadar segar semula 120Hz untuk pengalaman visual yang lebih terang dan lancar.
Kedua-dua tablet menyokong PC Mode, yang menawarkan antara muka gaya desktop, sokongan berbilang tetingkap dan susun atur skrin pisah. Dengan sokongan WPS Office bertaraf PC, pengguna boleh mengendalikan dokumen, hamparan, pembentangan dan fail PDF dengan lebih fleksibel.
Dari segi prestasi, HONOR Pad 20 Pro menggunakan Snapdragon 8s Gen 4, manakala HONOR Pad 20 dikuasakan oleh Snapdragon 7 Gen 3. Kedua-duanya dilengkapi bateri 10,100mAh bagi menyokong penggunaan kerja, hiburan dan tugasan harian.
HONOR Watch 6, AI Note dan Security Camera
Melengkapkan barisan AIoT baharu, HONOR Watch 6 hadir dengan reka bentuk nipis dan ringan serta menyokong sehingga 120 mod senaman, termasuk mod profesional khusus untuk badminton dan bola sepak. Jam pintar ini menawarkan jangka hayat bateri sehingga 35 hari, selain sokongan NFC untuk fungsi seperti akses pintu.
HONOR AI Note pula merupakan kad magnetik ultra-nipis yang boleh dilekatkan pada telefon pintar HONOR. Peranti ini membolehkan pengguna merakam suara, menukar pertuturan kepada teks dalam lebih 130 bahasa, melakukan transkripsi audio, pengecaman peta minda, terjemahan AI serta soal jawab pintar.
Sementara itu, HONOR CHOICE Security Camera menampilkan kamera 3MP dengan rakaman video 2K dan keupayaan putaran 360 darjah. Ia turut dilengkapi fungsi penjejakan pintar untuk membantu memantau pergerakan di dalam ruang secara automatik.
Harga dan Ketersediaan HONOR X9e Pro
HONOR X9e Pro ditawarkan dalam empat pilihan warna iaitu Royal Purple, Reddish Brown, Dawn Gold dan Midnight Black. Varian 8GB + 256GB dengan tambahan 16GB HONOR Turbo RAM, menjadikan jumlah RAM sehingga 24GB, ditawarkan pada harga RM1,899, manakala varian 8GB + 512GB berharga RM2,399.
Tempahan awal dibuka sehingga 8 Oktober 2026, dengan pelanggan yang membuat bayaran penuh layak menerima rebat segera RM100. Mereka turut boleh menikmati pakej hadiah percuma bernilai sehingga RM1,626, termasuk HONOR Pad X7 WiFi, Penggantian Skrin Retak Depan dan Belakang selama 730 hari, Perlindungan Kerosakan Cecair selama 730 hari serta Jaminan Tambahan Satu Tahun, tertakluk kepada terma dan syarat.
Tempahan boleh dibuat di semua HONOR Experience Store di seluruh negara, laman web rasmi HONOR, kedai rasmi HONOR di Shopee, Lazada dan TikTok Shop serta pengedar sah.
Bagi barisan tablet baharu, HONOR Pad 20 Pro 16GB + 256GB ditawarkan pada harga RM2,499, manakala HONOR Pad 20 Wi-Fi 12GB + 256GB berharga RM1,999 dan HONOR Pad 20 5G 16GB + 256GB berharga RM2,299. Siri HONOR Pad 20 turut hadir dengan hadiah percuma bernilai sehingga RM898, termasuk papan kekunci pintar Bluetooth dan HONOR Magic-Pencil 4S. Pelajar yang layak pula boleh menikmati diskaun pendidikan eksklusif sehingga 15 peratus untuk Siri HONOR Pad 20.
HONOR Watch 6 berharga RM699 bagi versi Shadow Black dengan tali Fluoroelastomer, manakala versi Twilight Brown dengan tali kulit berharga RM799. HONOR AI Note ditawarkan pada harga RM699 dan HONOR CHOICE Security Camera pula berharga RM129.
Kesemua produk baharu ini boleh didapati melalui HONOR Experience Store, laman web rasmi HONOR serta kedai rasmi HONOR di Shopee, Lazada dan TikTok Shop. Untuk maklumat lanjut mengenai HONOR X9e Pro dan barisan produk terbaharu HONOR, pengguna boleh mengunjungi laman rasmi HONOR Malaysia.
SELANGOR, 24 September 2026 – Kempen Perfect Basket, Perfect Ride anjuran Coca-Cola Bottlers Malaysia-Singapore-Brunei mencatatkan lebih 4,500 penyertaan daripada lebih 4,000 peruncit di seluruh Malaysia, sekali gus memperlihatkan penerimaan yang menggalakkan terhadap penggunaan teknologi digital dalam menguruskan pesanan perniagaan. Soru Group Sdn. Bhd. diumumkan sebagai pemenang tunggal hadiah utama dan membawa pulang sebuah Perodua Alza baharu bernilai lebih RM60,000 dalam majlis penyerahan hadiah yang berlangsung baru-baru ini.
Berlangsung dari Januari hingga April 2026, kempen tersebut menggalakkan peruncit memanfaatkan ciri Perfect Basket ketika membuat pesanan melalui Coke Buddy, sebuah ekosistem pesanan digital berasaskan kecerdasan buatan (AI). Platform berkenaan menggabungkan fungsi pesanan, cadangan produk, promosi dan penjejakan pesanan dalam satu sistem, sekali gus memberikan peruncit cara yang lebih fleksibel untuk menguruskan keperluan stok dan pesanan rutin.
Pada masa ini, Coke Buddy membantu kira-kira 39,000 premis runcit di seluruh Malaysia menguruskan pesanan secara digital, selain membolehkan mereka terus berhubung dengan wakil jualan Coca-Cola masing-masing. Pendekatan ini menggabungkan kemudahan teknologi dengan sokongan manusia, membolehkan peruncit menggunakan saluran digital tanpa menghilangkan hubungan secara langsung dengan pasukan jualan.
Ciri Perfect Basket pula direka untuk memberikan cadangan produk dan kuantiti yang bersesuaian dengan keperluan setiap premis. Cadangan tersebut dijana menerusi Central Recommendation Engine (CRE) Coca-Cola dengan mengambil kira pelbagai maklumat, termasuk sejarah pesanan, kekerapan pembelian, permintaan bermusim, keadaan cuaca serta trend pembelian daripada perniagaan yang mempunyai corak operasi yang sama.
Sepanjang tempoh kempen, 83 peratus premis yang mengambil bahagian mengikuti cadangan yang diberikan melalui Perfect Basket. Premis berkenaan turut mencatat pertumbuhan hasil jualan yang lebih tinggi berbanding premis runcit seumpamanya. Perkembangan ini menunjukkan bagaimana cadangan yang disesuaikan dengan keperluan perniagaan berpotensi membantu peruncit merancang pesanan dengan lebih teratur serta mengenal pasti peluang untuk mengembangkan perniagaan.
Menurut Patrick Go, Pengarah Komersial (Malaysia & Brunei), Coca-Cola Bottlers Malaysia-Singapore-Brunei, peruncit sememangnya memahami operasi dan keperluan perniagaan masing-masing, namun proses menentukan pilihan produk, gabungan saiz dan jenis pek serta produk pelengkap yang sesuai boleh mengambil masa. Perfect Basket membantu menghimpunkan maklumat berkaitan untuk memberikan panduan awal yang praktikal, manakala keputusan akhir mengenai pesanan kekal di tangan peruncit.
Sambutan terhadap kempen tersebut turut mencerminkan keterbukaan peruncit terhadap penggunaan teknologi yang boleh memudahkan urusan harian mereka. Coca-Cola Bottlers Malaysia-Singapore-Brunei menyatakan komitmen untuk terus menambah baik Coke Buddy dan Perfect Basket berdasarkan maklum balas peruncit serta penggunaan data secara bertanggungjawab, sambil mengekalkan peranan pasukan jualan dalam membina hubungan dengan pelanggan.
Bagi Muhammad Zaid bin Rodzuan daripada Soru Group, Coke Buddy membantu memudahkan serta mempercepatkan proses membuat pesanan bagi pasukannya. Beliau turut menyifatkan Perfect Basket sebagai ciri yang membantu mereka mempertimbangkan pilihan produk yang bersesuaian dengan keperluan perniagaan, di samping menghargai sokongan berterusan daripada pasukan jualan Coca-Cola sepanjang tempoh kerjasama.
Walaupun kempen Perfect Basket, Perfect Ride telah berakhir, ciri Perfect Basket terus berfungsi dengan menyesuaikan cadangan berdasarkan perubahan permintaan pengguna, faktor bermusim dan keadaan pasaran setempat. Menerusi Coke Buddy, Coca-Cola Bottlers Malaysia-Singapore-Brunei meneruskan usaha memperluas penggunaan teknologi digital bagi membantu peruncit menguruskan operasi harian dengan lebih mudah dan berasaskan maklumat yang relevan.
